Saturday, March 29, 2014

Google Makes Navigation More Customizable

Google just made its general navigation more customizable. In a Google+ post, the company announced that you can now rearrange the various Google apps that you use in whatever order you like.
If you use Drive and Google+ more than Groups and Maps, or vice versa, you can adjust them accordingly. Simply drag and drop them in the order you prefer.
                                                                                                                                                               
 
 
You can also add others that aren’t already part of the Google Bar, such as Google Keep or Google Scholar. Any of these. Simply click “more,” and then “even more” if what you’re looking for still hasn’t appeared.
Google will be rolling out this new functionality over the course of the next couple weeks, so if you can’t do it yet, just sit tight.

Resource:http://www.webpronews.com/google-makes-navigation-more-customizable-2014-03                                                         

Google Launches Cloud DNS In Preview











Google Launches Cloud DNS In Preview                                                                                                                                                                                 
Google made a bunch of announcements about its Cloud Platform earlier this week, including Cloud DNS, a Domain Name System services to give developers a “highly available, reliable, and inexpensive “way to publish DNS zones and records.
Google previously blogged about some of its other big announcements like price drops, sustained-use discounts, managed virtual machines, expanded Compute Engine support, real-time big data with BigQuery, and some other developer tools.
In a new blog post, Google is talking more about Cloud DNS. Developers can use the Cloud DNS API to manage their own DNS records, and its nameservers respond to DNS queries to help route use traffic to servers and web apps.
“Cloud DNS can be used to name hosts, webservers and other internet resources, including Google Compute Engine virtual machines, and Google Cloud Storage buckets,” writes product manager Surbhi Kaul. “You can also use this service for zones and records for systems hosted in your datacenters and remote offices. Cloud DNS serves from more than 20 locations globally, and is based on the same principles and similar infrastructure implemented in Google’s authoritative service used for all Google properties which services billions of queries daily. Cloud DNS’ global, anycast-based network of DNS nameservers responds to end user queries from an optimal location, resulting in low DNS query latency, thereby increasing the access speed and improving the overall experience of end users.”
“Cloud DNS offers a self-service sign up with an affordable pay-as-you-go model,” Kaul adds. “You pay for the number of managed zones plus records, and for the number of queries serviced for those zones and records.”
Cloud DNS costs $0.40 per one million queries per month for the first billion queries, and $0.20 per hosted zone per month for the first 25 zones.
About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Resource: http://www.webpronews.com/google-launches-cloud-dns-in-preview-2014-03

Thursday, March 27, 2014

Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue.
When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show up in the report after about 24 following your creation of an auto-tagged TrueView ad in AdWords.
 
 
 
 
 
“This report has the familiar look and feel of the other AdWords reports but includes TrueView-specific metrics like Paid Views, Cost Per View, and Website Clicks. There are also new metric groups like Engagement, which helps you understand how users engage with your video and your website,” says Google Analytics Product Manager Jon Mesh. “Using this newly available data, you can fine-tune your TrueView campaign settings to optimize for views, clicks, or goal conversions. You can also segment the reports by Ad Content or Video, helping you analyze the quality of your video creatives in the context of your website goals.”
“In addition, since TrueView ads are often more brand-focused, traffic they generate to your site will often be indirect traffic,” he adds. “In order to analyze this type of traffic, check out the new Google Display Network Impression Reporting pilot, which can help you understand conversions that resulted from unclicked impressions or video views. With this report, it’s possible to see how your TrueView ads are generating value beyond just direct clicks; you can dive deeper to understand how impressions, views, and clicks all contributed directly or indirectly to conversions on your site.”
The new report is rolling out to Google Analytics over the next few days.
Earlier this month, Google announced some upcoming changes to TrueView ads, which will go into effect on April 15th. More on those here.


About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003

 Resource: http://www.webpronews.com/google-analytics-gets-video-campaigns-report-for-trueview-ads-2014-03

 

Google Apps Admins Can Set Default State For Google+ Profile Discoverability


Google Apps Admins Can Set Default State For Google+ Profile Discoverability

Google announced that Google Apps admins can now set the default state for profile discoverability in their domain through a control in the admin console if they have enabled Premium Features. It is checked by default, making profiles discoverable in public web searches.
At launch, all users with discoverability on will get the admin default, and those with it off will be unaffected by the default, since it had already been set as such.
In the future, changing the admin default will change the user’s setting if the user hasn’t set discoverability. Once they manually set their profile discoverability setting off or on, that setting will continue regardless of whether the admin default is changed.

“In domains where an admin sets profile discoverability to be off by default (i.e., unchecks the setting), users may still want to be able to discover their co-workers in the same domain,” Google explains in a blog post. “To enable this functionality, we extended Google+ to leverage contact sharing. If the admin has enabled contact sharing for services such as Gmail then co-workers will be suggested in autocomplete results irrespective of their discoverability setting.”
The changes affect Google Apps for Business, Education and Government.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Resource: http://www.webpronews.com/google-apps-admins-can-set-default-state-for-google-profile-discoverability-2014-03

Friday, March 21, 2014

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform


Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform.
Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free network transit from Google Cloud Platform to all Ad Exchange trading locations (North America – east coast and west coast – Europe and Asia Pacific).
“Real time bidding (or programmatic buying), is one of the fastest growing methods of buying and selling ads online, and is predicted to account for 25% of all display spending by next year,” says DoubleClick Ad Exchange Director of Product Management Scott Spencer. “Marketers are embracing this model as it allows them to connect to audiences at scale quickly and we’ve been making ongoing investments to help them grow their programmatic businesses.
Speed is critical to success in programmatic buying and many exchanges, including the DoubleClick exchange, require that bidders respond to an ad request within a certain time limit in order to preserve the real-time nature of the marketplace,” he says. “Real time bidding transactions typically happen within 100 milliseconds from a user visiting a website.”
Google is offering Gold support for Cloud Platform to customers hosting their bidding infrastructure on the DoubleClick Ad Exchange.
About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Resource: http://www.webpronews.com/google-adds-doubleclick-ad-exchange-real-time-bidding-from-cloud-platform-2014-03

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate.
The report (via Search Engine Land) is based on data from advertisers who invest over $6 billion per year in ad spend on Marin’s platform. It also found that cost per click on mobile device s increased at a much higher rate that on desktop last year, with tablet CPCs surpassing desktop in some regions.
Conversion rates on tablets and smartphones increased throughout last year as users got more comfortable with mobile commerce, the report says. Conversion rates on tablets even surpassed those on desktops.


Marin CMO Matt Ackley says, “We’re at the cusp of mobile becoming the dominant channel in search marketing. Consumers are becoming much more comfortable using their smartphones and tablets to complete transactions online, and as we see that comfort level rise advertisers will follow suit with continued investment and optimization in mobile.”
A new report from eMarketer finds that global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and is on pace to hit $31.45 billion this year.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. 

Resource: http://www.webpronews.com/report-half-of-google-paid-search-clicks-will-come-from-mobile-by-december-of-next-year-2014-03

Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on.
In December, the company pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month.

Now, Sam Biddle at Gawker’s Valleywag is reporting that it’s about to drop even further:
A source professionally familiar with Facebook’s marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is “in the process of” slashing “organic page reach” down to 1 or 2 percent. That would mean an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience.
As Biddle notes, the less likes a Page has, the fewer that number will be. Good lucking getting any visibility if you don’t have many.
This comes just a couple days after Forrester’s principal analyst said brands and agencies are also becoming “disillusioned” with Facebook’s advertising products as well, opting to try out other social sites.
Still, eMarketer is reporting that Facebook is gaining significant market share in the global ad market.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Resource: http://www.webpronews.com/facebook-is-reportedly-about-to-slash-your-pages-organic-reach-even-more-2014-03

Tuesday, March 18, 2014

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What You Should Do For Google On Product Pages For Products That Are No Longer Available

Google has a new “Webmaster Help” video out, which many ecommerce businesses may find useful. Head of webspam Matt Cutts discusses what to do on your product pages for products that are no longer available.
http://www.webpronews.com/what-you-should-do-for-google-on-product-pages-for-products-that-are-no-longer-available-2014-03

He runs down a few different types of cases.
He begins, “It does matter based on how many products you have and really what the throughput of those products is, how long they last, how long they’re active before they become inactive. So let’s talk about like three examples. On one example, suppose you’re a handmade furniture manufacturer – like each piece you make you handcraft, it’s a lot of work – so you only have, ten, fifteen, twenty pages of different couches and tables, and those sorts of shelves that you make. In the middle, you might have a lot more product pages, and then all the way on the end, suppose you’re craigslist, right? So you have millions and millions of pages, and on any given day, a lot of those pages become inactive because they’re no longer, you know, as relevant or because the listing has expired. So on the one side, when you have a very small number of pages (a small number of products), it probably is worth, not just doing a true 404, and saying, you know, this page is gone forever, but sort of saying, ‘Okay, if you are interested in this, you know, cherry wood shelf, well maybe you’d be interested in this mahogany wood shelf that I have instead,’ and sort of showing related products. And that’s a perfectly viable strategy. It’s a great idea whenever something is sort of a lot of work, you know, whenever you’re putting a lot of effort into those individual product pages.”
“Then suppose you’ve got your average e-commerce site. You’ve got much more than ten pages or twenty pages,” Cutts continues. “You’ve got hundreds or thousands of pages. For those sorts of situations, I would probably think about just going ahead and doing a 404 because those products have gone away. That product is not available anymore, and you don’t want to be known as the product site that whenever you visit it, it’s like, ‘Oh yeah, you can’t buy this anymore.’ Because users get just as angry getting an out-of-stock message as they do “no results found’ when they think that they’re going to find reviews. Now if it’s going to come back in stock then you can make clear that it’s temporarily out of stock, but if you really don’t have that product anymore, it’s kind of frustrating to just land on that page, and see, ‘Yep, you can’t get it here.’”
He goes on to discuss the Craigslist case a little more, noting that Google has a metatag that sites can use called “unavailable_after”. Here’s the original blog post where Google announced it in 2007, which discusses it more.
The tag basically tells Google that after a certain date, the page is no longer relevant, so Google won’t show it in search results after that.
 About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Resource: http://www.webpronews.com/what-you-should-do-for-google-on-product-pages-for-products-that-are-no-longer-available-2014-03