Google's New 'Fuchsia' OS to Replace Android?

Google’s Fuchsia is seen among techies as a replacement for Android, and a revisit of the operating system has shown that it’s coming along quickly.
Apparently, the tech giant has already developed a user interface for Fuchsia (dubbed Armadillo), which suggests that this is not just some expensive hobby for their engineers.
Fuchsia is being powered by the Magenta kernel, so it’s not based on Chrome OS or Android. However, like Linux, its open-source code allows anybody to introduce changes to the software. The Magenta also gives a hint as to the scope of Google’s new project as the kernel is designed to work on both PCs and mobile gadgets.
In August of 2016, reports claimed that Google  was working to replace Android with Fuchsia. Back then, it was thought to be a standalone OS separate from Android, but now, it seems Android could be on it's way out.
According to recent reports, Fuschia could possibly be a combination of both Chrome OS and Android. One factor that supports this theory is the fact that Google has not really pushed Android OS for tablets, which suggests that there will be a separate operating system that will handle that. With this operating system, as many as four apps can be opened at once without any hitch. Tabbed switches will allow the user to seamlessly go from one app to another.
Google won’t develop an operating system that is isolated from the Android ecosystem, along with the countless apps already available in the market, so the Fuschia will probably be a hybrid of sorts.
The new user interface leaked recently reveal a shift in the home screen from apps to what Google is calling "cards," which prioritizes personal information and tasks. Tapping the profile icon (featuring the user’s photo) will give quick access to the settings menu (volume, brightness, etc.). The interface can also be expanded to accommodate tablet-sized devices.
There are talks that the Fuchsia might not only replace Android, but will become the new touchstone for the operating system of any Google device. Engineers at Google have already started the infrastructure to bridge apps native to either Android or Chrome OS as early as last year. Fuchsia, using the Magenta kernel as its language, will fuse the best of both worlds and really unify the Internet of Things ecosystem which includes PCs, tablets, mobile phones, smart appliances, and cars.

Reference : http://www.webpronews.com/googles-new-fuchsia-os-replace-android-2017-05/

Pinterest Launches Promoted Video for Brands

 
interest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social media platforms and the internet in general continues with this Pinterest announcement. According to business intelligence firm L2, Marketers are projected to spend $12.82 billion on internet video advertising by 2018, which is up from $7.7 billion spent in 2015. All of the other major social platforms, Facebook, YouTube, SnapChat, Instagram and Twitter have already launched video ad platforms. It's about time for Pinterest to jump in, especially considering its focus on ecommerce.
Pinterest, being a very visual medium and already brand focused seems to be a perfect match for video advertising. "Over 100 million people around the world come to Pinterest every month to discover ideas to try," said Pinterest Product Manager Mike Bidgoli in a post. "One of the best tools for bringing those ideas to life is video, so it’s no surprise this format has been popular on Pinterest. In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video."
Bidgoli noted that of the 100 million monthly Pinterest visitors, 55% use the platform to find or shop for products, according to the 2016 Internet Trends Report. Only 12% of people view other social media platforms as places for ecommerce. Pinterest clearly sees its future revenue source coming from video advertising.

Pinterest has tied Promoted Video with its Featured Pins product in order to differentiate itself from other social platforms that are focused on just views. "While other platforms primarily offer video views, we've coupled Promoted Video with featured Pins below the video," said Bidgoli. "Now the 67% of people who say videos on Pinterest inspire them to take action can experience your brand and then simply click below to do more with your products and services."
Pinterest won't auto-play their video ads in a users feed, it will first play a Cinematic Pin format that they already have to give users a silent teaser of the marketing video. Once people tap on the Pin the full video will open up and automatically start playing with sound. Businesses can run video ads as long as 5 minutes, infomercial style. It will be interesting to see if Pinterest is actually planning on the long-form video marketing concept because of its proven success on TV of driving actual sales. For instance, a person perusing cooking posts could be presented with the Copper Chef ad. Well it convert as good as it does on TV? If it does Pinterest will have discovered a marketing gold mine.
According to Bidgoli, Pinterest will charge marketers based on impressions of the preview Pin on a CPM basis and not just for after click video views. Advertisers will see both the impression numbers for their teaser gif video views, the number of clicks the teaser Pin received, the number of times their full video was viewed at least partially and breakdowns on how far people watched the video (25%, 50%, 75%, 100%) and how many clicks the Featured Pin under the video received.


A Millward Brown study commissioned by Pinterest found that Old El Paso Promoted Video ads were 4x more memorable than a non-video ad. At launch, Pinterest has partnered with bareMInerals, PURINA, kate spade, Lionsgate and BEHR to proved the value of Promoted Video. "We’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience," said Meredith Schaffner, Marketing Manager, Old El Paso. "Our customers come to Pinterest with high intent and the ability to show a recipe and our products through video is a unique opportunity to drive higher performance."
Video Advertising Trend Toward Social
At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. "It will definitely be mobile. It will probably be all video," Mendelsohn said. "I just think if we look, we already are seeing a year on year decline in text. We're seeing a massive increase as I've said on both pictures and video. So yeah, if I was having a bet, I would say video, video, video."
During Facebook's July 2016 earning call, Facebook executives predicted their future will be video, "We see a world that is video first, with video at the heart of all of our apps and services," said Facebook's CEO Mark Zuckerburg. ""Over the past six months we have been particularly focused on Live video. Live represents a new way to share what's happening in more immediate and creative ways."
2016 has been the year of not only more spending on video ads, but a movement of dollars from TV to internet video, following consumers wherever they are. In May for instance, Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube. But that's not the story, it's that Magna is shifting these ad dollars from its clients TV budgets.
Also at the NewFronts, YouTube announced a new way for marketers to take advantage of suddenly viral videos called Breakout Videos, which is part of Google Preferred allowing advertisers to reach the top 5% of videos created by YouTube stars. YouTube CEO Susan Wojcicki stated, "This will allow marketers to feature their brands alongside the next big thing".
Video is also becoming big on Twitter where tweets have incredibly increased by over 50% since the start of 2016!

Reference: http://www.webpronews.com/pinterest-launches-promoted-video-brands-2016-08/

Google Rolls Out Campaign Drafts and Experiments in AdWords

 

 

Google announced that over the coming weeks, it will roll out campaign drafts and experiments in AdWords to help advertisers test changes to campaigns, measure results, and apply the changes accordingly.
With Drafts, advertisers can prepare and review multiple changes to an existing campaign before actually implementing them.
"For example, let’s say you want to increase mobile bids for ad groups with strong mobile conversion rates," explains AdWords product manager Pallavi Naresh. "You can create a draft of your campaign and set different mobile bid adjustments for those ad groups — without impacting your campaign. If you’re happy with the changes in your draft, you can apply them directly to your original campaign."
"Experiments lets you test changes to your campaigns in a controlled environment," Naresh adds. "Let’s say you want to see how your new mobile bid adjustments perform compared to your original settings. First, create a draft with your new mobile bid adjustments. Then, create an experiment from that draft to test those changes against your current bidding strategy. You decide how much traffic (and budget) to split between your experiment and original campaign, and how long you’d like the experiment to run."
As campaign drafts and experiments roll out, they'll be available for Search and Search Network with Display Select campaigns.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum. 

Reference: http://www.webpronews.com/google-rolls-out-campaign-drafts-and-experiments-in-adwords-2016-02/

Google Gets Rid Of Right-Side Search Ads

Going forward, Google will reportedly no longer show ads on the right side of its search results as it has done as long as AdWords has been a thing. Once a global roll-out is complete, desktop users will stop seeing ads in this area unless it's a query where Google is showing Product Listing Ads (PLAs) or Knowledge Panel ads.
Other than that, all search ads will appear at the top and bottom of the page. In some cases, Google will show four ads at the top rather than the standard three.
You might say that's a lot of ads "above the fold" in relation to non-ad content (something Google has historically frowned upon when it comes to other websites).
Though some users have been seeing the change, and Google has been testing it for years, Google hasn't made an official announcement about it. The company did, however, confirm the roll-out to Search Engine Land on Friday.
Regarding the fourth ad, the company is quoted as saying, "We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
As you would expect, a lot of people aren't happy about the change. Many have seen better conversions from the right-side ads, and some claim their conversion rates have already plummeted as Google has begun the roll-out.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum. 

Reference:  http://www.webpronews.com/google-gets-rid-of-right-side-search-ads-2016-02/

Microsoft Adds Skype Document Chat To Office Online

Microsoft announced the addition of Skype document chat to Office Online. It’s avaialble when you collaborate with others in real-time in Word or PowerPoint.
To use it, click the Chat button. You can continue chats after leaving the document via Skype from your desktop computer or phone.
“The Office Online real-time co-authoring feature makes it easy for you to work together with others on a document from your browser,” the company says. “Whether you are putting the final touches on a contract with your business partner or collaborating on an essay for a school project, Office Online lets you work seamlessly with others no matter where they are.”
This is rolling out over the coming weeks at office.com.
Last week, Microsoft announced that the next version of Lync will become Skype for Buisness, which the company says brings together “the familiar experience and user love of Skype with the enterprise security, compliance, and control from Lync to create the most loved and trusted communications platform for doing things together.”
More on that here.
The company also announced the beta launch of Skype for Web, which lets you use Skype from your browser.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.


Reference :http://www.webpronews.com/microsoft-adds-skype-document-chat-to-office-online-2014-11

AdWords Gets New Bulk Editing Features, Conversion Setting

Google announced some new AdWords features for bulk editing and a new conversion setting.
The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting a specific location, update multiple campaigns with a new targeted location, and adjust other settings like language, campaign end dates, and ad rotation.
“Let’s say you’ve just extended your business operations to Mexico, and would like all of your US campaigns to target Mexico as well,” Google wrote. “You can filter to quickly find all of your campaigns targeting the US, so you can add Mexico as an additional location to those campaigns with just a few clicks (see image below).”
The new conversion setting, Google said, gives advertisers flexibility to choose which specific conversions to include in bid automation.
“Now you can count all the conversions that AdWords ads drive for your business (leads, sales, email sign-ups, etc.), while keeping bid automation focused on driving only the most important conversions,” Google said. “For example, Mark’s Cars can use conversion tracking to measure the number of used car quote requests driven by his ads, and can now set up his bid automation to only optimize for clicks that drive sales and inbound calls-the conversions that matter most to his business.”
More on this here.
Google noted that the Conversions column will continue to report the total number of conversions.

Resource: http://www.webpronews.com/adwords-gets-new-bulk-editing-features-conversion-setting-2014-08

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Resource: http://maksansolutions.com/Content_Management_System.php 

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Resource: http://maksansolutions.com/seo_Services_chennai.php

Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find data-quality issues, so users are aware of them, and can fix them accordingly.
The feature scans for problems “frequently,” inspecting site tagging, account configuration, and reporting data for potential issues. It looks for things like missing or malformed tags, filters that conflict with one another, etc.

Google says it will release diagnostics to all users once it collects plenty of feedback, and improves the system. The company acknowledges that this will take some time, so don’t hold your breath.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Resource: http://www.webpronews.com/google-analytics-beta-tests-diagnostics-2014-04

Facebook Is Killing 3 Types Of Content In The News Feed

Facebook announced even more changes to its News Feed algorithm today, aimed at “cleaning up News Feed spam”. Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and spammy links.

If Facebook is actually able to execute this well, then the news isn’t so bad. Organic reach for Page posts is already on its deathbed, and these changes are actually targeting content that few will probably miss from their News Feeds. If it’s not executed well, Facebook could be showing some of your legitimate posts to even less people. 
“The vast majority of publishers on Facebook are not posting feed spam so should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution,” the company says in the announcement. Emphasis added.
It’s that “if anything” part that’s a little worrisome. But again, organic reach is already nearly evaporated for most Pages, so it’s kind of like “who cares?” at this point. The real damage is already done.
A little more about these three types of content Facebook is targeting now…
Like-baiting is essentially the type of post that explicitly asks or tells users to like, comment, or share the post. I’m pretty sure Facebook has indicated that this type of thing would get hurt in the past, but I guess they mean it this time.
“People often respond to posts asking them to take an action, and this means that these posts get shown to more people, and get shown higher up in News Feed,” Facebook says. “However, when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares. Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about.”
Matthew Ingram at GigaOm makes a good point: “There’s no question that many, perhaps even most, Facebook users would dislike this content intensely and vote to have it removed from their News Feed — except perhaps for younger users, who often enjoy that sort of thing, in part because it irritates adults. But I can think of other examples of content that might be considered like-bait that I saw friends willingly share, including photos of people fighting cancer who were trying to get a certain number of likes, and so on. That kind of thing may not be “high quality” content, but some people clearly enjoy it. ”
The update, Facebook says, won’t impact Pages “genuinely trying to encourage discussion”. Those Pages should still see the minuscule amount of reach they’re already getting.
By “frequently circulated content,” Facebook means instances where photos or videos are uploaded over and over again.
“We’ve found that people tend to find these instances of repeated content less relevant, and are more likely to complain about the Pages that frequently post them,” Facebook says. “We are improving News Feed to de-emphasize these Pages, and our early testing shows that this change causes people to hide 10% fewer stories from Pages overall.”
Finally, Facebook considers spammy links to be those that use “inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads.”
“For instance, often these stories claim to link to a photo album but instead take the viewer to a website with just ads,” Facebook explains.
It says it can better detect these types of links by measuring how frequently people choose to like the original post or share it with their friends.
The publishers being targeted here will see their reach decrease over the next few months, Facebook says.
Like I said, for the most part, people aren’t going to miss any of this type of content if Facebook’s algorithm does its job right. These are mostly shady ways to get engagement. You’re better off posting interesting photos.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003

Resource: http://www.webpronews.com/facebook-is-killing-3-types-of-content-in-the-news-feed-2014-04