A report from Digitimes on Tuesday says that Apple will release a low-cost version of the iPhone for emerging markets, like China, where consumers are increasingly demanding cheaper devices. Digitimes’ sources said that low-cost device would be radically different from any iPhone before it:
Some sources claimed that they have seen the sample of the low-cost iPhone, which will come with a larger display, meeting the prevailing trend for the adoption of 5-inch displays for high-end models. They added that the low-priced iPhone will also have a brand new exterior design.The sources also report that the recent introduction of cheap Qualcomm processors for entry-level to mid-range smartphones “may pave the way for Apple bringing out the low-cost iPhone.” It wouldn’t be that hard for Apple to design a low-cost chip that still provides a fair bit of power, but the company may also opt to go the iPad Mini route by powering its rumored low-cost iPhone with an older processor from a previous device, like the A5.
Speaking of the iPad Mini, Digitimes suggests that Apple may be looking at releasing a cheaper iPhone after seeing the relative success of the iPad Mini. It’s no secret that a lower price attracts more consumers, but Apple has proven that a high price point doesn’t stop it from selling millions of units in a weekend. A lower priced device would, however, help the company see increased success in emerging markets, like India or South America, where brand loyalty isn’t as strong.
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