Google just announced the launch of a new Video Campaigns report in
Google Analytics focusing on TrueView ads. Users will be able to use the
report to see the “detailed effects” of their TrueView campaigns on
their web traffic and revenue.
When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show up in the report after about 24 following your creation of an auto-tagged TrueView ad in AdWords.
“This report has the familiar look and feel of the other AdWords
reports but includes TrueView-specific metrics like Paid Views, Cost Per
View, and Website Clicks. There are also new metric groups like
Engagement, which helps you understand how users engage with your video
and your website,” says
Google Analytics Product Manager Jon Mesh. “Using this newly available
data, you can fine-tune your TrueView campaign settings to optimize for
views, clicks, or goal conversions. You can also segment the reports by
Ad Content or Video, helping you analyze the quality of your video
creatives in the context of your website goals.”
“In addition, since TrueView ads are often more brand-focused, traffic they generate to your site will often be indirect traffic,” he adds. “In order to analyze this type of traffic, check out the new Google Display Network Impression Reporting pilot, which can help you understand conversions that resulted from unclicked impressions or video views. With this report, it’s possible to see how your TrueView ads are generating value beyond just direct clicks; you can dive deeper to understand how impressions, views, and clicks all contributed directly or indirectly to conversions on your site.”
The new report is rolling out to Google Analytics over the next few days.
Earlier this month, Google announced some upcoming changes to TrueView ads, which will go into effect on April 15th. More on those here.
About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003
Resource: http://www.webpronews.com/google-analytics-gets-video-campaigns-report-for-trueview-ads-2014-03
When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show up in the report after about 24 following your creation of an auto-tagged TrueView ad in AdWords.
“In addition, since TrueView ads are often more brand-focused, traffic they generate to your site will often be indirect traffic,” he adds. “In order to analyze this type of traffic, check out the new Google Display Network Impression Reporting pilot, which can help you understand conversions that resulted from unclicked impressions or video views. With this report, it’s possible to see how your TrueView ads are generating value beyond just direct clicks; you can dive deeper to understand how impressions, views, and clicks all contributed directly or indirectly to conversions on your site.”
The new report is rolling out to Google Analytics over the next few days.
Earlier this month, Google announced some upcoming changes to TrueView ads, which will go into effect on April 15th. More on those here.
About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003
Resource: http://www.webpronews.com/google-analytics-gets-video-campaigns-report-for-trueview-ads-2014-03
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