Tuesday, May 15, 2018

Google: Search Snippets Are Now Shorter on Average

Google: Search Snippets Are Now Shorter on Average

Google has confirmed there is still no fixed length for search snippets, though snippets have been shorter on average compared to recent weeks.
This topic was addressed by Google’s Danny Sullivan in response to a number of SEOs who have been noticing shorter snippets in search results as of late.
”Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.”
Google extended the potential length of search snippets back in December, though never once stated there is either a maximum length, a fixed length, or even a recommended length.
The length of search snippets are dynamic, and may be shorter or longer depending on the query.
Some SEOs are upset after having invested time into writing longer meta descriptions. Sullivan reiterates that Google was clear from the beginning there was no need to change meta description tags.
When it comes to writing meta descriptions, ask yourself: If I was a searcher, would I be compelled to click on this search result?
Don’t get caught up on character counts. All you can do is aim for being as useful and concise as possible. Google will ultimately display what it wants as a meta description.

Reference :https://www.searchenginejournal.com/google-search-snippets-now-shorter-average/253025/

4 comments:

  1. Thank you so much for the post you do. I like your post and all you share with us is up to date and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job. best internet marketing services los angeles

    ReplyDelete
  2. Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!..

    ReplyDelete
  3. I just want to let you know that I just check out your site and I find it very interesting and informative.. google suggestion

    ReplyDelete
  4. Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet!

    ReplyDelete