Thursday, January 18, 2018

How to Achieve an SEO-Friendly Website Rebrand

How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations.
It is critical to take SEO into consideration during rebrands to avoid brand related rankings and traffic loss and any potential negative influence on “non-branded” queries rankings targeted by the impacted pages.
Besides following general web migration SEO best practices, during a rebrand, it’s specifically critical to:
  • Keep the relevance towards the old brand (as well as products, services or business non-branded queries) while also becoming relevant to the new one.
  • Avoid losing the link popularity of the well-established brand-related pages that won’t be part of the site anymore.
There are a few different ways to achieve this based on the type of rebranding if it is happening to the company name or a specific line of products.

1. Company Name Rebrand

Let’s start with the likely most common one: the generic company name rebrand.
Changing the name of a company is the most “drastic” rebranding scenario.
The site will likely need to migrate to a new domain. This change is usually accompanied by a new website design that reflects the new brand.
What steps can you follow to minimize the impact here?
In this case it will be fundamental to 301-redirect every URL of the old domain to their new domain destination, taking into consideration these pages’ former “natural” relevance toward the old brand that was included in the domain name that will be now something else.
Let’s say, if it was called “X” and the domain was x.com and will now to be called “Y”, it should then be moved toward y.com.
The home page usually ends up ranking for most of the queries related to the company brand name (as will the about us page, although it has less impact from a business perspective).
However, in a new domain, the home page will usually lose the relevance toward the old brand as it will now feature the new brand information.
It will be then necessary to:
  • Create a new page in the new domain about the old brand (www.y.com/x), which will serve as a “bridge” page to target and rank for the old branded queries. This page will also help to explain the company’s rebranding details and will link to the home page by referring to the new brand, with a link using a relevant anchor text for it.
  • The home page (and ideally all internal pages) should also add an explanatory text (at least for a while) explaining about the rebrand, and linking to the old brand page (with a relevant anchor text) that was created to explain further.
By doing this, as can be seen in the following graphic, although the home page won’t be able to “retain” the old brand rankings – as it won’t be relevant towards it anymore – it will help to refer the new page that will be created to target them, in a way that makes sense and also helps from a business perspective.
Company Name Rebrand
Additionally, it’s always a good idea to revise the Google Search Console Search Analytics report or external data sources by using tools like SEMrush or Ahrefs.
This needs to be done in order to verify which other pages besides the home page (or about us page) might be also ranking for other types of branded queries (e.g., more granular, with “old brand + product name”) for which the new page about the old brand might not be relevant enough, and if so, to also target them with additional new pages that should be integrated in a similar way and should also fulfill a business role.

2. Product Name Rebrand

Although products or product line rebrands are usually far less drastic than company names, they are not necessarily less important rebranding scenarios.
Despite not requiring, in most cases, a full domain migration and affecting a lower number of more granular pages, product name rebrands usually involve some of the most important pages on the site from a conversion and ultimately, ROI perspective, and therefore, needing important attention and support.
Product rebrands will also likely need different types of solutions in order to minimize a potential negative impact while trying to make the most out of the already well-established products pages, depending on how the new brand name will differ from the old one. These are a few of the most common ones:

2.1. Product Rebrand with No Name Overlay

When the new name is completely different and won’t include the old one (for example, changing a product called “Yellow” to “Red” in the “X” company), you can then “leverage” the old product page (x.com/yellow) to be kept and start serving as a “bridge” page that will explain about the rebrand, keeping the relevance and rankings for the old branded queries like: “Yellow”, “X Yellow”, etc. while linking to the new product page that should be created, as can be seen in the graphic below:
At the same time, a new product page for the new brand (x.com/red) should then be created. It is this one that will target the new branded queries for which it will be relevant.
This new product page should also be internally linked from the site navigation, instead of the old one, so links should be updated.
Additionally, an explanatory text should be also added in this page at the beginning, to inform about the brand change and link to the “bridge”, old product page for more information, with a relevant anchor text.

2.2. Product Rebrand with Low Name Overlay

When the new name overlays with the old one (for example, changing a product called “Yellow Blue” to “Yellow Red” in the “X” company), you can then also leverage the old product page to help directly establish the new one much more quickly.
Never. Stop. Learning. - Advanced Search Summit.
At Advanced Search Summit, our industry experts will share their latest successes and tactics on how you can get ahead of your competition.
To do this, it will be necessary to:
  • 301-redirect the old product page (www.x.com/yellow-blue) to the new one (www.x.com/yellow-red), using the old established page’s popularity to benefit the new one will also keep some of its brand relevance. Internal links should be also updated accordingly to go now to the new page. This new page should also include a text explaining about the rebrand at the start, from where it should link to the “bridge” page – with a relevant anchor text – that will be enabled to target the specific old brand queries.
  • Since the new product page will keep only part of the old brand relevance, it is then also important to enable a “bridge” page (www.x.com/blue) that will specifically target only the old brand queries. This page should be linked from the new product page with an explanatory text using the old brand as anchor text, and link back following the same logic, referring also the users to the new product page so they can fulfill their goal and buy it.

2.3. Product Rebrand with High Name Overlay

When the new product name not only overlays but completely includes the old one (for example, changing a product called “Yellow” to “Yellow B” (adding only the B in the name) in the “X” company), you have more flexibility and choose between a couple of alternatives:
Keeping the Old Product URL
You can keep the old product page (www.x.com/yellow) to now target not only the old but also the new branded product names for which it will be relevant: “Yellow” and “Yellow B”.
The benefit of this option is that by not needing to be moved, it will directly keep the old product URL branded queries rankings, as well as the already existing popularity.
You only have to expand its content to also include the new brand name terms, so the page can also become relevant to them, as well as adding an explanatory text informing about the change.
Additionally, in this case, you won’t need to update any internal links as the new product brand URL will be the same.
The con is the that new product page URL won’t fully include the new product brand name, although when assessing the impact of this it could be minimized if the rest of the content areas and elements are now well targeted to the new brand too, considering that the benefit is to be able to keep all of the former page rankings and popularity.
In most cases, this will be the best option with minimum changes for well-established products pages, with a higher volume of external links, for which changing the URL to add an additional term wouldn’t compensate.
Moving the Old Product URL to a New One
In instances like this one, you would need to 301-redirect the old product page (www.x.com/yellow) to a new product URL (www.x.com/yellow-b) to also include the new brand term in the URL (which is the only con of the previous and most straightforward alternative), so the new URL will be as relevant as possible to both, old and new products brands.
In this case, you’ll also need to:
  • Update internal links to go to the new brand page URL.
  • Expand its content so it is also relevant to the new brand.
  • Include the explanatory text to inform about the change.
These should be accomplished in order for the new product page URL to be seen. A structural change will be needed for the benefit of having the full new name of the brand in the URL.
This will be the best alternative, in most cases, for products pages that were not that well established in the past, with minimal links, for which adding the full name to the URL to become more relevant to the new product brand, will be more beneficial.
Here are the two alternatives:
Product Rebrand with High Overlay

Conclusion

By following the previous SEO best practices for some of the most common rebranding scenarios, a rebrand shouldn’t mean that you need to lose your organic search rankings and traffic loss, but an opportunity to start:
  • Targeting new brand-related terms and queries that you might not have been ranked as well before.
  • Securing your old brand rankings and establishing new ones.
  • Growing your branded organic search performance.
You can also apply similar rebranding alternatives by keeping the same logic – to minimize the structural changes while trying to keep the relevance to the old as well as establishing it to the new brand.
Branded Queries Rankings
Last but not least, if for some reason your SEO recommendations for the rebranding process are not followed and the site ends up losing its organic search traffic in the process despite your efforts, check out this post I wrote a while ago about recovering your organic search traffic from a migration gone wrong.

Reference:https://www.searchenginejournal.com/seo-friendly-website-rebrand/231911/

Wednesday, January 17, 2018

How to Decide on the Right Social Channel for Your Brand

With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns via social channels.  In fact, a recent survey by Ascend2 shows that among 271 marketing influencers, using social media channels was considered their most important digital marketing tactic for 2018.
Related image
Consider this, more than 66% of marketers are able to improve lead generation just by spending a minimum of six hours on social media. This means that with a modest investment in time and resources, a well-thought-out and implemented social media strategy can do wonders for a company. Conversely, a company can't expect to develop a sound marketing plan involving social media if it doesn't know the right channels to use.

How to Choose the Right Social Channel for Your Brand

There are seemingly endless social media channels to choose from, but the top choices among them are Facebook, Twitter, Pinterest, YouTube, Linkedin, Instagram, and Google+. While each one can generate leads, it's crucial that you focus on the right channel for you. 
Image result for choosing the right social media channel
Here are ways that will help you select the best social media channel to use:

Identify Your Social Media Objectives

It's essential that you can connect your social media channel to the objectives of your marketing plan. After all, how can you succeed in your goals if the tools that you are using do not fit?
If your goal is to raise brand awareness, then choose well-established social media platforms with a huge following. But do not use platforms that are new or just caters to a specific niche. Facebook and Instagram are great tools for this objective, as these platforms are the most effective at introducing new brands and products to their users.
However, if your objective is to generate more leads in your niche, then LinkedIn might be a better choice.

Check Current Trends

You should also consider whether the social channel that you're interested in is following the latest trends in social media marketing. A sound knowledge of present marketing trends will help you make the intelligent decision regarding the right social medium to use. Remember that you will be investing time, resources, and effort into these social channels, so an eye on the trends can help when deciding which one will attract more clients and boost engagement.

Know Your Target Audience

You need to have a clear picture of your target audience in order to create high-quality content that would resonate with them. Try to discover which social media platforms your target market spends most of their time on and how to interact with them. Choosing a social media channel is easy if you know where your prospective clients are.
For instance, if you're targeting millennials who love a good story but only want to spend a few minutes on it, then use a platform like Snapchat. You can create a lot of videos with an engaging storyline and target millions of daily users. However, trying to promote an exclusively men's product via Pinterest could be a tough sell, considering that the website caters mostly to women, featuring items related to craft, food, home decor, and gardening. 

Check What Channels Your Competitors are Using

Aside from knowing your target audience and the social media platforms they're on, it's also important that you know what channels your competitors are managing. This will give you a foundation on which you can measure industry activity and determine what your next course of action will be.
Check what type of content your competitors are posting, how regularly they do it and even how many shares or likes it has garnered. Knowing how active your rivals are on social media and how engaged their audience is will give you important insights that you can then use to succeed in your own marketing strategy.

Think About Your Choice of Content

The kind of content that you want to develop and use is also critical. There are several content formats. Some will complement your brand identity and goals while others won’t. There is also particular content that is better suited to certain social media channels.
Companies that want to share white papers, company news or industry updates would have better success on platforms like SlideShare and LinkedIn. Meanwhile, if you're targeting a young audience, a short-form video content on Instagram or Snapchat is perfect. Longer videos with a universal theme would do better on Facebook and YouTube.
Identifying the content format you want to focus on in your social media strategy will help narrow down your choice of a social channel.

The Bottom Line

You probably won't be able to choose the right social media channel on the first try. There's a lot of trial and error involved as you search for the right channel to use. However, knowing what your objectives and target audience are can help narrow down your search.

Reference:https://www.webpronews.com/decide-right-social-channel-brand/

Friday, January 12, 2018

Google Updates Its PageSpeed Insights Tool, Now Shows Real User Speed for Website Pages

Google announced on Wednesday that it had updated the PageSpeed Insights tool enabling it to see just how fast a particular page performs in the real world. Sourced from the Chrome User Experience Report, the real-world data is now available via the enhanced PageSpeed tool. It offers developers better recommendations as they strive to optimize page performance.
The loading speed of a page is a very important factor in clinching a deal. These days, everyone wants the page they are trying to view to load almost instantaneously. If it doesn’t, the prospective customer is not likely to wait for it to complete loading. After all, there are thousands of competitors out there eyeing the same potential customer. Simply put, a slow-loading page does not bode well for your sales conversion rate.
As such, Google tweaked the PageSpeed tool to reveal what visitors to your site are actually experiencing. Via the tool, you will be able to see two metrics which is based on the Chrome User Experiencer Report. These are First Contentful Paint (FCP), which is the instance when visitors see a visual response from the page they are viewing, and DOM Content Loaded (DCL), which is the point when the viewed page has parsed and loaded.
Google then rates your page as fast, slow or average based on the following rules:
“Fast: The median value of the metric is in the fastest third of all page loads.
Slow: The median value of the metric is in the slowest third of all page loads.
Average: The median value of the metric is in the middle third of all page loads.”

The new PageSpeed tool also comes with the Optimization Suggestions feature. This basically contains a list of best practices that may be applied to the page to increase its optimization score. If a page is already rated fast, the Optimization Suggestions is hidden, which means that the page has been optimized.

Reference:https://www.webpronews.com/google-updates-pagespeed-insights-tool-now-shows-real-user-speed-website-pages/

Thursday, January 11, 2018

An SME's Guide to Leveraging Online Tools and Services For Digital Marketing

A strong online presence for any ambitious business today is no longer an option but a critical necessity.

An SME's Guide to Leveraging Online Tools and Services For Digital Marketing

In recent years, there has been a paradigm shift in the consumer behaviour from bricks to clicks. One of the biggest challenges faced by physical stores today is the competition from e-commerce websites. An online presence for a business acts as a powerful marketing and communication tool, an incredibly cost-efficient platform, and a standard requirement today.
A strong online presence for any ambitious business today is no longer an option but a critical necessity. In the last quarter of a decade, internet usage has grown and permanently changed the way communication takes place. Businesses have long started to use the internet as a leverage to further their objectives. If you have a marketing plan in your mind that can increase the brand value for your business by boosting sales and attracting more customers and are looking for a way to pitch the idea to your boss, you’ll need to step into his shoes and walk a mile first. Anticipating the kind of questions, he might ask will help define your goals and strategies better towards an implementation stage.
Here are some methods you need to consider to leverage the best of digital technology to boost your business:
Social Media Strategy
Social Media is basically free advertising. It offers a good platform to determine and assess where your audience is and what kind of content they really appreciate and identify with. The most overt benefits of social media include being able to connect directly with and understand your target audience. Old style advertisements on banners, radio and TV are majorly one-sided. On social media platforms like Facebook, Twitter and Instagram, brands get the opportunity to make direct connections, continuous communication, address grievances and monitor consumer sentiment live. It also offers an open platform to monitor competitive forces.
Setting Up A Blog
Content consumption has evolved radically over the past two decades. Creation of compelling blog posts has taken over the traditional content marketing methods. Newspaper and Magazine articles and ads might have helped establish authority in specialized area/category, but online blogging has this and so much more to offer. It helps the company create a brand field identity and build networks based on trust and relevance. With optimized content on the blog, you can effectively drive traffic to the company’s website. It can also offer a good conversion rate to make paying customers out of site visitors if the right call-to-action button and message is given.
Paid Digital Advertising
“Is it profitable to allocate the marketing budget to digital advertising and if yes, how?” is going to be a certain question from your boss when you pitch the idea of online advertising to him/her. Pay-per-click advertising can be tricky but with an expert’s aid, the profits will far outweigh the risks. One, it is relatively cheaper than other forms of advertising and since the amount is calculated in small units, you have more power over how much you want to invest. There is no harm in starting small. The benefits, among many, include higher online visibility, highly targeted and consistent traffic to the website and an ROI (return on investment) that is maximized to your marketing efforts.
Local SEO
Local SEO is a branch of digital marketing which concentrates on pulling local customers to the business at exactly the time they are looking for the product or service provided by you. It makes local businesses visible to local customers when they search for the services/products online.
Most search engines take into consideration the location of the user before showing any search result. The job of Local SEO methodologies is to make sure that the business listing or website shows up when a search happens.
The NowFloats Boost app has an auto-SEO technology at its core, primarily helping your business with organic SEO and local discovery, other that having all the other features necessary to execute end-to-end digital marketing for your business.
Analytics For Digital Marketing
You need to have some digital marketing analytics set up in order to measure the success of your marketing efforts. There are various free and paid tools like Google Analytics, Moz and Webmaster Tools available online to help you in this activity. They can help determine your user demographics and study customer behaviour. You can analyse your web traffic to demarcate what content is most opened, liked and shared, as well as what content needs revision. With a detailed knowledge of how your ads are performing on various websites that host them, you can improve your ad performance and take control of your brand image.
Implementing online marketing for your company does not have to be an expensive and time-consuming investment, so it shouldn't be too hard to convince your boss of its necessity.

Reference:https://www.entrepreneur.com/article/306763

Wednesday, January 10, 2018

61% of companies’ name “growing SEO” as their biggest priority in 2018



Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.
Online marketing and SEO firm Reboot sought to investigate how companies feel toward marketing in 2018 – establishing what is a priority, challenge and trend.
Key findings include:
• 61% of 6,399 professionals believe their digital marketing is “effective.”
• Generating website traffic/leads: This year’s biggest marketing challenge.
• Growing SEO/organic presence: The top marketing priority in 2018.
• Paid advertising named “most over-rated” marketing tactic.
To achieve this, Reboot extracted data from the report State of Inbound by HubSpot. It revealed, it is likely marketers will focus first on converting leads into customers (70%) and growing traffic to their website (55%.) To achieve this, global professionals will observe the following digital marketing priorities in 2018:
1. Growing SEO/organic presence – 61%
2. Blog content creation – 53%
3. Content distribution and amplification – 47%
4. Marketing automation – 40%
5. Interactive content creation – 38%
The most over-rated marketing tactics, and therefore the least priority, were defined as: paid advertising (print, outdoor, broadcast) – 32%, social media organic – 13% and online paid advertising (social media ads, PPC) – 11%.
However, with change comes challenge. Echoing their priorities, marketers today have expressed they feel “generating traffic and leads” (63%) to be their biggest challenge, followed by proving ROI (return on investment) – at 40%, and securing budget (28%) for marketing programs. The full five 2018 digital marketing challenges denoted as:
1. Generating traffic and leads – 63%
2. Proving the ROI of marketing activities – 40%
3. Securing budget – 28%
4. Identifying the “right technologies” – 26%
5. Managing the company website – 26%
Alongside this, global professionals identified the main disruptors in marketing – moving into 2018 – to be: Artificial intelligence (A.I.), Virtual Reality (V.R.) and social platforms.
Interestingly, just 61% of company respondents are happy with their marketing strategy, and believe it is effective. To combat this, Reboot chose to look at five effective marketing swaps to transform your business in 2018. Press information for immediate release Reboot
View an infographic from Reboot Online outlining the data below:


Reference:http://www.netimperative.com/2018/01/61-companies-name-growing-seo-biggest-priority-2018/

Tuesday, January 9, 2018

Should You Have Content or Design First?

Should You Have Content or Design First?

While hiring an agency to make the official website for your startup, the question arises on the order of priorities of events.  Sure, if you’re a technology guy with advance knowledge of coding, programming or web designing then you’d be working the build yourself, but not many entrepreneurs have the luxury of that knowledge. Either way, the options in designing are almost unlimited today – from swirly animations, smooth java, imbedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades – among other magic that gives your website the wow factor.
But even a design as brilliantly simple as Apple’s homepage might be useless if the content doesn’t reciprocate the coolness. If design allures, content makes sure the viewer stays around. Here’s why you should be investing equally if not more into the content as well:

Design is expensive

If you start off with designing without content in your hand, you can end up costing a fortune because the design will be vast and artistic, not catered to your content or target audience as such. Sure, it might look fabulous, but cost wise may not be economical. Who knows if your content is a lot and that actually leaves little room for artsy filters and distractions? Alternatively, what if the design is too simple but your content is minimal and was depending on your design to match up the space?

Content will be haphazard with the design already in hand

So many designing software’s, agencies and designers themselves will jump the wagon in selecting a template or a pattern for you right at the beginning. This puts content writers in a tight spota s they have to make a pattern and swirl their content according to the templates and categories designed in the website, which is bad for business.

Everyone clueless

Not only does the design team have no clue how to make the best design because they don’t know the content, but the content team also does not know how to write to fit the design. It’s best if content takes the head start because spinning the design based on the content with be easier, and more appealing.

Summary

If you want to focus on a website that’s so beautiful that it hooks the viewer to stay longer and click more, be sure to fit the content into the design. In a perfect scenario, the content teams will discuss with the designers over the best thing to do.
What is the order of events in your team? Does the design follow the content or does the content follow the design? Let us know in the comments on our official Facebook page, Entrepreneur India

 Reference:https://www.entrepreneur.com/article/272543

Friday, January 5, 2018

Which is the best search engine for finding images?



Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point. (And if you optimize it properly, it can also be beneficial to your SEO). To do that, you of course need a good search engine.
The web has plenty of different options for image search, from general search engines with an image search function to dedicated search engines for browsing and indexing images. But which offer the best experience?
In this post, we’re going to compare the best search engines for conducting three categories of image search on the web.

Category 1: General image search

Ever searched for [word + image] on the web? This is the basic type of image search people do on the internet and it comes in handy for day-to-day searches.
The top search engines for performing general searches are as follows:

Google Images

Google remains the go-to source for information, not only because of its large database but simply because its interface is one of the best.  You can use several filters for your searches and also search for images by voice.
Using its advanced search options, you can filter images by size, color, type of image (photo, clip art, etc) and you can also search for images on a specific site. For example, you could search for images of a PC solely from makeuseof.com or pcmag.com.
Google Images advanced search result for the term PC, from www.makeuseof.com or www.pcmag.com
Unfortunately, the advanced search option isn’t visible on the landing page, so to reach it, searchers will need to select ‘Settings’ and then ‘Advanced search’. This will navigate you to a separate page where you can input your desired parameters before being taken to image search results.
Images also appear as thumbnails and don’t enlarge on hover, so you have to click through to get a full view of the images. If you’re wary of Google’s all-seeing eye, then you may be interested in some alternative search engines, which will be discussed below.

Bing Images

Bing is Google’s top contender when it comes to search, and image search is no different. Whereas Google’s interface can appear bland to some people, Bing’s interface is rich and colorful. As Jessie Moore wrote in her recent article, image search may be one of those things that Bing does better than Google.
Similar to Google, searchers can filter photos by color, type, layout, image size, and – crucially to people looking for Creative Commons licensed images – license. Unlike Google, Bing’s filter options are available on the search results pages so you don’t have to navigate away from the page. The only real drawback to Bing’s image search is that you can’t search for images by voice.

Yahoo image search

Though Yahoo might seem a bit passé to many of our readers, for image search, Yahoo is genuinely one of the best options. Its ownership of image-sharing site Flickr comes in really handy here, as photos from Flickr are integrated in image search results, making it a go-to source for custom, user-generated images. Flickr users also have the option to simply save images from their searches to their Flickr account.
The Yahoo search interface is also sleek and straight to the point. Like the Bing interface, all image filters are available on the search results page, so users can set their preferences easily to fine-tune the results.

Category 2: Reverse image search

Ever found a picture of a strange animal or building and wanted to learn more about it? That’s where reverse image search comes in. Although this search method is relatively new, it has increasingly become popular.  And it comes in really handy for webmasters and content creators.
Here are some of the benefits of reverse image search:
  1. Verifying the source of an image. With reverse image search, you can trace the original source of an image and how the image has changed over time. It is particularly effective for authenticating people profiles, news stories, and images of events.
  1. Tracking copyrighted images. Photographers and content creators (e.g. of infographics) can use reverse image search to learn how their content is used on the internet. If you create your own images, this can help you keep track of who is using your images without attribution.
  1. Finding similar images. Reverse searching images can help you find better shots or options for an image.
Now that you know the benefits of reverse image search, here are three of the best search engines for getting the job done:

TinEye Reverse Image Search

Tineye is the pioneer when it comes to reverse image search engine. The service was launched in 2008, three years before Google included an option for reverse search.
Users can either upload an image to the site or provide the image’s URL and the site finds similar images from its over 24 billion image repository. File sizes are limited to 20MB, and the image has to be in JPG, PNG or GIF formats. Users can sort their results by best match, most changed, biggest image, and so on.
TinEye comes in a free and premium version. With the free version, users can perform a maximum of 150 searches per month. For more advanced features, you have to pay for the premium version at $200/year.

Google reverse image search

Unsurprisingly, Google is another leader in reverse image search, which was launched as a feature in June 2011. Unlike Tineye, there is no limit to the size of images that can be uploaded to Google.
Chrome users can simply right click on an image anywhere within Chrome and select “search the web for this image”. The search returns a “best guess for this image” description, as well as pages that include matching images.

Category 3: Free-to-use images

As you must have noticed, most of the images from the first two categories are normally subject to copyright, and you can’t simply pluck the image and use it on your own blog or website.
So what if you run a blog and are looking for free images for your website?
There’s a third category of image search engines that only search for free photos on the web. These photos are licensed under creative commons and are pulled in from several stock photo sites.
It is important to note that the big search engines like Google, Bing, and Yahoo also allow users to search for free images via their “license” filter. By setting the license to Creative Commons, you can find free images on all three search sites.
Here are some other useful search engines for finding Creative Commons licensed images:

EveryPixel

EveryPixel indexes 51 paid and free stock image sites including Shutterstock, Pixabay, Unsplash and lots of others. Searchers can filter images by source, orientation, color and image type.

Librestock

Librestock allows you to “search the best 47 free stock photo websites in one place”. Unlike the first two sites, Librestock indexes only images licensed under the Creative Commons Zero (CC0), i.e. public domain images, which means you can use the photos freely without attribution for any legal purpose.
The downside is that there aren’t many pictures available, and there are no filters.

Creative Commons (CC) Search

CC Search is not a search engine in its own right, as is clearly stated on the site, but rather an interface that allows users to search several free photo sites without leaving the CC search page. Image sources include Flickr, Pixabay, Google Images and Wikimedia Commons. The site also includes options for finding media such as sound and video.

Conclusion: Which is the best search engine for images?

Search engines make life easier and come in handy for image search. So which is the best search engine for running image searches?
There’s really no single “best” search engine; each search engine has its perks and downsides depending on which type of search you’re carrying out. Google is a versatile option, combining a powerful general and reverse image search in one.
However, with its attractive visual interface and easy-to-find filtering options, Bing is a strong contender for general image searches, while TinEye offers more fine-tuning and often better suggestions than Google’s reverse image search.
Google, Bing and Yahoo all have options for searching by Creative Commons-licensed images, with Yahoo having the advantage of integration with Flickr, but a dedicated stock image search engine like EveryPixel will give you a wider choice of suitable images.
Ultimately, there are a lot of great tools out there for finding images depending on your needs, and by using them in combination, you can track down the perfect image.

Reference:https://searchenginewatch.com/2018/01/04/which-is-the-best-search-engine-for-finding-images/

Thursday, January 4, 2018

Will SEO Be Making A Comeback In 2018? What You Need To Know


SEOThe emphasis company’s need to put on implementing SEO strategies has been debated frequently. While some sources say that SEO is still important, there have been many sources arguing otherwise. For instance, when it comes to creating content, companies have been encouraged to focus more on the content quality itself, instead of worrying about how well it reads on the SEO charts. With all the buzz going on, it’s hard to determine what’s really the best approach to SEO. And, with new marketing trends coming out for 2018, it’s time that these questions get answered.
Despite what we may have seen last year, it’s clear that SEO will very well be making a comeback in 2018. But, before you start getting all “keyword crazy,” there are a few things you might want to know, first.

It Doesn’t Need to Be Difficult

When it comes to finding the right SEO techniques to incorporate into content, there’s no perfect formula. Sure — good headlines, friendly keywords, length of the article, etc., are all general guidelines to follow. But, this can still be difficult. Luckily, next year and for years to come, that no longer has to be a concern. Incorporating SEO into your content is now easier than ever, with website platforms and automation software having it built right in.

It Won’t Be Just About the Text

Remember that SEO stands for “Search Engine Optimization.” One of the headaches with it has been the requirement of inputting text into everything — even just a video page. However, because videos and photos have taken over, it’s likely that Google will accommodate this new type of SEO. While we’re not sure yet exactly how this will be done, it’s definitely something you’ll want to pay attention to.

You’ll Need to Accommodate Every Kind of Device

It’s common knowledge that mobile device traffic has well-surpassed PC traffic over the last few years. You know that one aspect of SEO is making sure your content can be read on portable devices. But, those companies who figure out how to make their content searchable through voice commands, will be at the top of their game. Alexa knows what we’re talking about.

It’s Okay to Consistently Re-optimize Content

The best part of the “new” SEO is that you don’t need to start all over again. If you have great content that you’ve previously published, you can always go back in and keep optimizing it. By looking at things like Google Analytics, (which is always becoming more user-friendly), you can get a fairly accurate read of how you’re SEO strategy is doing.
The question of whether or not a company should use SEO in their marketing has been a confusing one. There’s a lot of debate about what’s wrong, what’s right, and what’s even worth doing at all. Over the last year, the news has tried to steer companies away from focusing on SEO as much as they were and pushed them to focus on other content strategies instead. But, next year, SEO will be more important than ever.
Want some additional guidance on your marketing approach? Request a demo with The Mission Suite to learn more. 

Reference:https://www.business2community.com/seo/will-seo-making-comeback-2018-need-know-01982917

Wednesday, January 3, 2018

How To Budget For SEO In 2018

How To Budget For SEO in 2018
Now that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount for the coming year.
The purpose of this guide is to help you understand how SEO changed in 2017, what challenges you’ll face in 2018, and how to determine the right dollar value to spend to achieve the goals you want in the coming year.
Retrospection and Goal Setting
Your first step should be to look back at what you did in 2017, and how you performed. Last year’s budget can serve as a template for this year’s budget; for example, if you enjoyed your results, but want more for this year, increase the amount by a percentage proportional to your desired gains. If you feel you misspent the money, consider dialing down your budget and focusing on the work that really counts.

You should also take this time to establish some goals for your campaign; for example, if you’re trying to boost traffic by a certain amount, you can use your historical data or case studies by external sources to figure out how much you’d need to spend to see those results. If you’re trying to outrank a competitor, your budget may need to be more fluid.
Content Production
Your next job is to distribute your budget to specific areas, so you can maximize your performance and get closer to your final goals. In 2018, content remains king for SEO, but you’ll need to allocate it slightly differently to stay up to date:
  • Quality and originality. Content marketing has flourished for years now, and millions of brands and individuals are constantly publishing content to reach their audiences. If you want a chance at standing out, you’ll need to invest serious resources to create the best content you can. It’s better to invest a bigger portion of your budget to a smaller number of content pieces, so long as they’re proportionally higher quality; an abundance of lesser-quality articles will only blend in as white noise. Don’t be afraid to pay top-dollar for better content.
  • Video. Video traffic has grown considerably, year after year, for more than a decade. By 2021, it’s expected that as much as 82 percent of all web traffic will be for videos. If you want to reach your audience in a relevant way, at least some of your content budget should be dedicated to producing and distributing videos.
  • Support and promotion. The dream is to have a piece of content that’s so good, readers can’t help but share it, and purely through the course of nature, it will spread virally and earn your brand the attention it deserves. Unfortunately, that rarely turns out to be the case. If you want your content to succeed and earn more links, you’ll need to dedicate at least some of your budget to supporting and promoting that content, through social channels, press releases, and possibly even advertising.
  • Mobile focus. Finally, make sure all your content is consumable for mobile audiences. By 2015, mobile traffic had overtaken desktop traffic by volume, and its share has grown even further since then. You can no longer succeed by targeting desktop users exclusively.
Targeting
You should also take the following points into consideration when deciding on the specific targets for your campaign (and therefore, the destination for your spending):
  • Voice considerations. Between 2008 and 2016, voice searches multiplied 35-fold. This year, smart speakers expanded voice search even further. Make sure you’re taking voice search—with its more complex, conversational queries and screenless interface—into consideration. Better long-tail keyword research and featured snippet optimization are great tools here.
  • Audience understanding. Audiences are also demanding more personalized, specifically targeted content. Set aside some money to perform more in-depth market research or interview your readers so you can create content specifically for them.
  • Local options. Local search is getting even more local—and even more rewarding for businesses who pursue it. If your business is locally relevant, your standard SEO efforts should be enough to build a strong foundation, but you’ll still want some extra money to put into local review development and other locally-specific strategies.
Link Building
Despite all the advancements by Google’s algorithm and new tactics from SEO practitioners, link building is a necessity for a successful SEO campaign, and should represent a significant share of your budget. Without engaging in a manual link building campaign, you won’t be able to build authority directly; you’ll be left relying on the natural links built by your readership and others on the web.
Make sure you’re dedicating enough resources to gain at least a few high-authority links every month, no matter what your goals are.
Making the Most of Your Budget
Overall, you should be looking to spend at least a few thousand dollars a month, even if you’ve just got a small business; that should get you a minimum threshold of quality and quantity of content, and allow you to stay competitive with some of your biggest competitors.
However, one of the biggest variables in your SEO success isn’t related to how much you spend, but rather, how you spend it. A $1,000 budget that’s wasted on low-quality content and obsolete strategies is worthless, while $1,000 spent on a single piece of standout content, with the right amount of support, can give your campaign a huge boost.
When drawing up plans for your budget, make sure you’re spending it with in-house talent, SEO agencies, or contractors who know what they’re doing and are committed to giving you the best possible ROI.

Reference:https://www.forbes.com/sites/jaysondemers/2017/12/31/how-to-budget-for-seo-in-2018/#31c94f095a75

Tuesday, January 2, 2018

4 Ways to Steal Your Competitor's Social Media Followers

Social media is a great tool for boosting a company's online presence, build their brand, drive traffic to one's website, and close sales. However, building a decent following is challenging.
One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers to choose you instead. Here are four ways on how you can steal your competitor's followers.

1. Start Casting Your Networking Net

Successful business owners have one particular skill in common – they're all expert networkers. So if you want your company to grow, you have to start casting your net and begin networking. Reach out to sites that are in a similar area of interest, as well as other overlapping niches.
The first step to your networking journey would be to scope out the competition and learn more about them and their followers. One way to do this is to follow them on social media. You can also search Google for competitors which have the most active fan base and community. There's a lot to learn from observing your rivals, like how often they post or how reactive they are to their followers. From there, you can pinpoint which followers have the most influence or the most active. You can then reach out and start engaging with them.

2. Share Information to Develop Relationships

You want to develop good relationships with your social media followers. One great way to do this is to offer value without expecting anything in return (yet). You can start by answering questions they posted on social media. Not only do you get to interact with them, but you can also start to establish yourself as an expert, someone they can go to for answers. You can also offer to connect them with someone they need.
Once you have helped them, it would be easier to ask them for their assistance in return. They would also be more willing to help you, whether it's by sharing content, purchasing a product, or referring someone.

3. Make Referrals a Good Thing

Your social network would undoubtedly include some customers. Take advantage of this by incentivizing referrals. A lot of businesses have a referral program so they can leverage their social network. This often comes in the form of freebies or discounts.
Affiliate marketing is another way to leverage your social media followers. Tell them about your affiliate programs but make sure that you do it in a way that won't make them feel pressured. Try to convince your followers that this is a win-win situation; they get incentives when they refer someone and you get to secure some sales.

4. Don't Forget to Say Thanks

Sadly, many companies forget to express their gratitude to their followers. When your loyal customers or followers go beyond what's expected of them, make sure they know how much you appreciate it. Thanking the individual immediately after they helped is the best practice. You should then follow it up a few weeks later and thank them once again.
Building your social media followers is a fool-proof way to secure new clients, score new leads, and develop connections with peers that can assist you in building your company. You can build your base by stealing your rival's followers. Interacting with them, creating strong connections, and showing that you're grateful for their help are just some ways to do this.  

Reference: https://www.webpronews.com/4-ways-steal-competitors-social-media-followers/