Friday, November 17, 2017

Mozilla Launches Firefox Quantum, Poses Real Threat to Google Chrome

Mozilla has been quietly sitting on the sidelines for a while now, content to slowly work on improving Firefox. But the release of the Firefox Quantum shows that the company is now ready to join the big league once again and take on Google's Chrome.
Mozilla unveiled the new and improved version 57 of Firefox on Tuesday, claiming that the browser is now twice as fast as before. The company also revealed a new user interface (UI) that looks decidedly minimalist.
According to Mozilla executive Mark Mayo, the latest update is the biggest one they've rolled out since the company launched Firefox 1.0 in 2004. It's also the apex of six years worth of research and development, as well as engineering work that ran for about a year and a half.
The Firefox Quantum touts a revamped rendering engine along with a new CSS layout engine. The engine and other components are written in Rust, a programming language developed by Mozilla's own research group with the goal of increasing speed. Mozilla also claims that Quantum uses 30% less memory than Chrome and that it has been designed to meet the needs of people who surf the internet by switching from various tabs. 

Firefox's release notes also listed changes in active tab prioritization, a switch-over from legacy add-ons to those developed via the WebAssembly API, and Pocket integration. The reworked browser is also sporting a new UI, its first redesign since Firefox 4. The changes in the browser's UI and UX (user experience) puts significant emphasis on giving it a speed boost.

It's clear that the new UI compliments the austere look that rivals Edge and Chrome sport. Firefox Quantum integrates the search and address bars in a bid to reduce the clutter usually found on top of the window. A revamped new tab page was also revealed.  
Users in Canada, Hong Kong, Taiwan, and the U.S, also quickly noticed that Mozilla has foregone using Yahoo as its default search engine. Instead, the company has reverted back to using Google, its partner and main financier before the two companies had a falling out in 2014. However, Firefox will continue using its default search engine in other countries. For instance, China will still be using Baidu while Belarus and Russia will continue using Yandex.
Mozilla is hoping that the changes Firefox Quantum carries will be more than enough to challenge Chrome and other browsers. But it's admittedly an uphill battle at the moment. However, Firefox's stance to be tech neutral and the groundwork it has laid down can make Mozilla's bid to return to the top easier.

Reference:https://www.webpronews.com/mozilla-launches-firefox-quantum-poses-real-threat-google-chrome-2017-11/

Thursday, November 16, 2017

7 Things I Wish Someone Told Me When I Was New to SEO

7 Things I Wish Someone Told Me When I Was New to SEO

Google doesn’t provide us with an instructional manual on how to master and understand their ranking algorithm. Sure, we have Google’s webmaster guidelines and blogs, but most of what we learn along the way is through experience, experimentation and our own learning.
One of my first experiences in SEO was to diagnose a penalty that was impacting one of the agency’s largest clients. That was back in the day when Google didn’t provide any manual action messages. Talk about falling head first into SEO.
Looking back over the last 10+ years, there are a few things I wish I had been told about SEO before I started.

1. There Are a Ton of Opinions

Going back to what I said in the introduction, there is no specific instructional manual provided to us by Google that tells us everything we need to know. That leads to the many opinions.
You can get a panel of five SEO professionals together and ask a question. You will likely get five different answers and opinions.
That is confusing when someone is new to SEO, because they don’t know which opinion to trust. It comes down to the person’s experience and track record.
There are some great SEO books out there written by experts that provide some good opinions and advice. Read more in the article, The 11 Best SEO Books You Should Read.

2. You’re Aiming for a Moving Target

Just when you think you have it all figured out, something changes.
There are many statistics thrown around regarding how many times Google updates their algorithm each year. At the very least, we know it is hundreds of times annually.
How do you account for that? I learned the hard way through diagnosing the penalty early on in my SEO career that you have to start with an understanding of search engine guidelines. There are certain fundamentals that exist.
Then, you need to constantly read Google blogs and follow key Google employees on Twitter to stay up on the latest. Here are a couple who you should follow: Gary Illyes and John Mueller.
John Mueller tweet

3. Tools Exist to Help You, But Don’t Constantly Chase the ‘New Shiny Object’

You can’t do SEO without tools to track, monitor, analyze and report. I am not going to get into which tool is best, because that is subjective.
When I first started in SEO, I was constantly looking at tools, but I would spend so much time learning new ones, that I was taking away from the actual SEO work.
Eventually, I created a spreadsheet of the tools I was currently using and had columns that reflected what each tool was able to do. If there are holes in the data and capabilities within your existing set of tools, then look at what else is out there.

4. Your Friends & Family Won’t Understand What You Do

I am going to get in trouble for this one with my family, but 10 years later, there is still confusion about what exactly I do.
In the beginning, I was excited and would explain the technical aspects of websites, search engine algorithms and optimization. No one grasped what I was talking about.
At one point, by 89-year-old grandmother asked if I could provide her with a book to better understand my career choice. I gave her Bruce Clay’s Search Engine Optimization All-in-One for Dummies. She read the entire thing.
If you are new to SEO, be prepared for the many conversations of explaining what you do for a living. One woman told me at a conference that her mother thought her SEO work was illegal – after explaining it to her.

5. You Have to Overcome Skepticism

Because SEO is hard to “see” many companies are skeptical of how and if it works.
My experience working with various businesses is that you have to overcome skepticism among executives in order to start the project. However, you also have to overcome it when working with the IT or development team.
Both obstacles often involve explaining the why behind the proposed SEO work, along with examples of past successes.
It’s about proving the value of SEO through data, but even more importantly, with results that relate to the business’ bottom line.

6. Clients Want Transparency

This one piggybacks on overcoming skepticism. Throughout my SEO journey, I have always worked for agencies, so I am not coming from the in-house perspective.
From an agency point of view, I have learned that clients need transparency. As soon as you stop providing it, the project becomes at risk, even if you are doing a lot of great work.
Deliverables and deadlines have been the key for me, meaning I tell the client what we are working on and when to expect it. Even if the deliverable is not something that requires client feedback, we send it anyway. That way, there is full transparency, and really also accountability.
Transparency also involves monthly reporting, but not just a report that is auto-generated. There needs to be context and explanation to the data. That could mean a simple bullet point list explaining the wins throughout the month or highlighting the significant work completed.

7. Never Stop Learning

Referencing the second point in this list, SEO means you are aiming for a moving target. Consequently, you can never stop learning.
First, start with the basics, such as the SEO 101 Guide, which is an excellent resource for beginners. But don’t stop there.
Read industry publications on a regular basis. Some experts I know in the industry set aside one to two hours a day to read the latest news. They are part of Facebook and LinkedIn groups that discuss SEO. They are also connected with numerous other experts on Twitter, so they know right away when something big hits.
Plus, it is important to attend at least one to two conferences a year. View the list of the upcoming 2018 conferences and start planning now. These conferences are the opportunity to network with other industry professionals and hear the latest in search.

Reference:https://www.searchenginejournal.com/things-i-wish-someone-told-me-about-seo/223389/

Wednesday, November 15, 2017

5 Steps to Finding the Most Profitable Keyword

These quick steps can help you put together a first draft of your keyword list.
5 Steps to Finding the Most Profitable Keyword
Nearly everything we do online begins with a search. And that involves thinking up the best phrase that represents the problem we’re trying to solve or the question we’re trying to answer. This is why keyword research is a step in PPC strategy that you cannot skip. 
Let’s say you run a website that sells the latest tablet computers. Imagine yourself in the shoes of someone who’s about to search for tablets and places to buy them. What keywords would they type in? Too many business owners try to create a conversation in the mind of their customers when what they should really be doing is figuring out the conversation that’s already there. Stepping in to help customers get where they already want to go and do what they already want to do is where true PPC magic happens.

How to find the most profitable keywords

By now, you’ve likely figured out that once you start trying to predict the keywords your customers are using, you’re going to end up with a very, very long list.
Not to worry. The longer your list of keywords, the wider the array of customers you’ll reach. Let’s start by narrowing things down a little bit. You can find the audience that’s most interested in your product or service by understanding the three major groups of online searchers:
1. Informational searchers are looking for general information on a topic. It’s usually hard to tell exactly what each person is looking for. One person might be doing research for a term paper. Another person might be killing time wait­ing for a bus. The vast majority of this group aren’t ready to buy and probably never will be.
2. Comparison searchers are definitely interested in your product, but they’re still at the research stage, checking out reviews and comparing prices. Some folks from this group will be ready to buy in a matter of days or even hours, but for others, it may be weeks, months or possibly never.
3. Buyers know exactly what they want, and the only barrier to making a purchase is finding the right place and the right deal.
So how do you tell which of these three groups a person is in? By studying the keywords they enter into the search bar. As a general rule of thumb, the more specific the search, the closer they are to the “Buyer” group.
Take, for instance, the three different types of people searching for televisions:
An information seeker will generally search for keywords containing just one or two words with no modifiers:
  • TV
  • 66-inch TV
  • OLED TV
  • Flat screen TV
A comparison shopper is a bit more specific, using modifiers for a greater depth of information:
  • Samsung TV reviews
  • 4K TVs
  • Compare OLED TVs
  • Alternatives to LG 66-inch TV
Finally, the buyer is very specific, often using the results of his previous research in the keywords:
  • Order 42-inch LG TV
  • Buy LG 4K online
  • VIZIO M series 2017 buy online
  • LG OLED B6P best price
If you’re just getting started with your AdWords campaigns and budget is your biggest concern, it makes sense to target only the buyer group. These folks are the easiest to convert to customers. Let’s start with a group of buyers and put together a first draft of our keyword list.

Step 1: Scour your website.

Browse your site and your entire product range, and make a list of everything you sell. You probably know your product line pretty well. Step into your customer’s shoes, and assume they don’t know your products by heart. Think of synonyms they might use. Then combine these with some of the common buyer and comparison keywords.
Sticking with our TV example, if one of your products is a LG OLED TV, then you might come up with these keyword combinations:
  • LED LG OLED TV
  • Buy LG OLED TV
  • Best LG OLED TV
  • Compare LG OLED TV

Step 2: Sniff out your competition.

Take a look at your top competitors’ websites. You’ll almost certainly find a few phrases and expressions you hadn’t thought of. Add these to your list as well.

Step 3: Ask your customers.

Do a survey. Have a casual phone chat with a few of your most recent buyers. Ask them specifically how they found your site and, if they can remember, the keywords they searched on. At this stage, you won’t hear a huge amount that surprises you, but you’ll definitely pick up a handful of new keywords or modifiers to add to your list.

Step 4: Ask your staff, family and friends.

This is an extension of Step 3. At this stage, you may feel like you’re scraping the bottom of the barrel. But that’s the point -- it’s all about compiling as exhaustive a list as you can.

Step 5: Dive into keyword tools.

For the most part, Google’s keyword resource is good enough. As you gain experience, however, third-party tools will allow you to dig even deeper. Most keyword tools of this type work by figuring out what your competitors are bidding on and feeding the data back to you. There are limits to how accurate this supply of information can be. But they will give you keyword ideas you would otherwise have missed.

Reference:https://www.entrepreneur.com/article/299835

Tuesday, November 14, 2017

Should You Outsource Digital Marketing for Your Business?

For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark when it comes to implementing and managing this type of marketing strategy. As a matter of fact, an informal poll conducted by Smart Insights revealed that half of the businesses that use digital marketing don't have a working marketing plan to go on.
But before you hash out the details on when and where to launch your digital campaigns, you'll first need to figure out who will get the job done for you. There are two approaches to tackling this problem: go in-house or outsource.
The Case for In-House Digital Marketing
A lot of companies take advantage of the abundant resources, current online technology and available information on strategies and techniques to manage an in-house digital marketing group. After all, there are several advantages to going this route, most important of which is saving money. Hiring a third-party marketing agency can be relatively expensive considering you'll need to cover their costs as well as their "markups". Another advantage would be having a dedicated team who knows the company's specific goals and are working on a documented digital marketing plan. 
However, one major problem that an in-house team often encounters is the steep learning curve employees without the relevant skill set face. More often than not, this would cause a slower ramp-up time for marketing campaigns. It's also a sad fact that more than half of in-house digital marketers are ineffective because they learned about the system on-the-job, and did not undergo any official training.
Choosing to Outsource Digital Marketing
Outsourcing your digital marketing needs can be very beneficial, particularly if this task is not your forte. Tapping the services of a digital marketing group can give you several advantages, like having a team of experts readily available. This means that you won't have to worry about a marketer going on a vacation or taking a sick leave. Your marketing needs will always come first, regardless of whether there's a holiday or not.
One big advantage of using a digital marketing agency is the insight it can give your business. Employers are often so consumed by the day-to-day running of the company that they don't have time to understand the business more deeply, like studying what brings prospective clients to the site or how to optimize the company's online presence. An unbiased set of eyes will give you a new outlook on how to handle your marketing needs. These marketing experts are also likely to be more up-to-date on the latest techniques and strategies being utilized in digital marketing circles.
Perhaps the most important benefit outsourcing your digital needs give is that you get to focus on what's crucial to your company. Businesses who opt to outsource do so in order to keep the marketing process separate from the company's core operations. By being distinct, the marketers have more freedom to develop and execute winning marketing strategies and keep up with changing business needs.


Should You Outsource Your Digital Marketing Needs?
Before you make a decision on whether to outsource your digital marketing needs, take the time to determine what you really need in terms of marketing. You should also consider the following when you begin your search for an outside marketing agency:
  • Your Company's Key Performance Indicators (KPIs): Knowing what your KPIs are will help narrow down what you need help with and what the marketing agency can do for you. KPIs will influence the strategy the agency will suggest, as conversions, traffic, cost and revenue per lead are key KPIs for businesses. Which means this is the first question any reputable digital marketing company would ask. Consider it a red flag if the agency doesn't inquire about it. Conversely, you should also ask digital marketing specialists what they think about your KPIs and how to optimize it. A good company would help you pinpoint weaknesses in your current marketing strategy and introduce new ideas and strategies to help you get the best results for your business.
  • The Digital Agency's Track Record: Don't take recommendations at face value. Do your due diligence and check the marketing company's track record. Ask what types of clients they have handled before and their success record. Most agencies would have case studies and a portfolio on hand. But bear in mind that some clients do ask for non-disclosure agreements (NDAs). However, agencies that can't provide a single client to show or refer should not be taken seriously.
While there are other factors to consider, the bottom line is that outsourcing your digital marketing needs would depend on what you actually need. If you want to hit targets consistently and predictably then maybe an in-house team is the way to go. But if you want to focus all your energy on the core aspects of your business, then a digital marketing agency can save you time and offer more flexiblity.

Reference:https://www.webpronews.com/outsource-digital-marketing-business-2017-11/

Monday, November 13, 2017

Cloud-Based Startups Face Tough Marketing Challenges

Digital marketers work to be ranked high on the results page. In the future, they will have to work even harder.
Cloud-Based Startups Face Tough Marketing Challenges
More than a decade after the dotcom bubble collapsed, the world has entered an emerging post-dotcom era known as “dotcloud.” Doing business now requires a higher level of entrepreneurial skills and strategies, and today’s new class of born-in-the-cloud startups are driven by an imperative for speed, convenience and personalization. What worked a few years ago is now irrelevant. Marketing in this aggressive startup environment requires a new approach.
My book, “Born in the Cloud Marketing: Transformative Strategies for the Next Generation of Cloud-Based Businesses,” tackles how new, born-in-the-cloud startups have to pivot on marketing, address new realities and experiment with new marketing strategies to succeed in this agile marketplace. Following is an excerpt from my book.
The first wave of dotcom technology made a critical error in deploying an overly mechanized and automated customer service approach. Customers would dial into the call center only to be greeted by a voicemail tree -- otherwise known as “voicemail hell” -- with no option to talk to a human, and sometimes with options that were limited to only the most common problems. Callers with an issue that was out of the ordinary would be at a loss.
“Digital marketing will become more attuned to consumers’ lives,” said Deepa Miglani, senior vice-president of U.S. marketing at Babbel, a language learning app. “With a bounty of data and smarter analytics, marketing will better understand what we like, what we don’t like and what we want. This trend to make content more personal and more relevant will shape digital marketing to be less product-driven and more emotionally driven.”
In a report from Autopilot that surveyed more than 500 U.S. marketers, it was predicted that scalable personalization would be big in 2017. “Netflix and Amazon are paving the way for contextualized content. Eighty-one percent of marketers today personalize marketing, but only 13 percent take things a step further by leveraging app and service context. Expect to see more behavior-based personalization come into focus next year.”
Craig Bloem, founder and CEO of FreeLogoServices.com, expands on this school of thought. “Personalization will be taken to a whole new level in both small and large businesses, in that marketing will be personalized to the individual,” he said. “Personalization will continue to develop for businesses that do not have personalized product offerings as well. Digital marketing will progress so that all emails include personal information about a customer, such as their name, as well as personalized promotional offers based on products in which they have previously shown interest.”

Chatbots and personalized automation.

“Very soon, maybe even by the end of next year, a lot of online transactions and ordering products and services will be done online through chatbots,” said Alex Bar, owner of Third Temple Digital. “Progress made in natural language processing now makes it available for people to literally chat to the IM bots in the same way they would to a shop assistant or a waiter and inquire about goods and services. This kind of chatbot is already available at Messenger, and it makes all the sense in the world that businesses and customers alike will opt more for them in the future. Especially, as the current way of ordering goods and services online (constantly confirming card numbers, typing confirmation codes and trying to fathom endless captchas) is slow and simply not user-friendly enough.”
Chris Hall, founder and CEO of Bynder, a cloud-based marketing platform, said that “nothing will be off the table in terms of what can be automated or synced, especially for businesses that exist in the cloud from the start. The key component will be implementing tactics that bring agility to the forefront of digital marketing. We know consumers want personal interactions with brands, but they also want them in real time.”
At the end of the day, Hall said, consumers want to feel like they’re always interacting with something natural and real. "This is a tremendous challenge for marketers and something that marketing technology and SaaS will continue to help address over the next several years. Technology will, of course, continue to get smarter, and as a result, consumers will get savvier in what they consider a great digital experience. Brands must take this with a grain of salt, realizing they are allowed to become more automated in their process, so long as they stay authentic and original in their approach.”

Market to customers, not to audiences.

Today’s cloud technology allows retailers and online businesses to target at a much more granular and personal level, while still retaining a great deal of automation. “The number one shift will be the transition from marketing to audiences to marketing to customers,” said Ed Haslam, chief marketing officer at Conviva. “The traditional digital marketing world was based on the cookie or anonymous ID associated with a visitor that evolved from the traditional non-digital world of print and broadcast TV media companies."
Digital marketers and media companies must transition from the panel-based audience and segment-based world of targeting to one of very personalized observed or census-based customer targeting, Haslam said. "Stop marketing to audiences and instead market to customers at scale.”

Getting Siri on your side.

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs. In the future, this will be even more difficult, as search moves from a text-based search engine to a voice-based one. “The future of marketing lays in the use of virtual assistants like Siri, Alexa and Google Home,” said John Leo Weber, director of digital marketing at Geek Powered Studios. “These semantic voice search technologies signal a shift away from blanket online marketing tactics that help boost visibility online, and represent a move towards zero sum marketing. On a desktop computer if you search 'best coffee shop in Austin,' you will see approximately 10 organic Google results plus three map listings and three to seven AdWords ads. That gives a coffee shop 20 possible ways to be found. But, with semantic voice search you might ask your virtual assistant, 'what’s the best coffee shop near me?' She might respond 'I found a coffee shop with five-star reviews one block away. Would you like directions?' In this scenario, the same search yields a singular result for one coffee shop, as opposed to the 20 in the previous example. With one result, marketers will need to fight for a smaller window of visibility.”
Danny Watkinson, SEO consultant at Dijitul, a UK-based digital marketing and training provider, said one of the biggest technological talking points in the second half of 2016 was the growth of personal assistants and voice-activated tools such as Google Home and Amazon Echo. The growth of this technology could have a significant effect on digital marketing, particularly SEO, in 2017. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. However, typing is slowly being replaced by spoken voice search.
People don't speak the same way they type, and therefore search is becoming more conversational and long tail. For example, someone may type "Japanese restaurant London," but when voice searching, they would be more likely to say, "where can I get Japanese food in London?" Brands -- and SEO professionals -- are going to have to adjust to this to ensure that organic traffic levels stay up.

Reference:https://www.entrepreneur.com/article/293374



Wednesday, November 8, 2017

10 Tips to Find a Good SEO Writer

Make sure your SEO writer has these characteristics or your new content could do more harm than good.
10 Tips to Find a Good SEO Writer

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search engines.
That means the content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box.
The most important thing to remember about SEO writing is that there are two types: good SEO writing and very bad SEO writing. There is very little gray area here. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings.
You need to understand the difference before you hire an SEO writer to create content for you or you might end up damaging your website’s chances for success. This could come in the form of reduced traffic from search engines or a complete ban of your site from appearing on search engine results pages.

Think of it this way.

Google and other search engines don’t like SEO writing. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Content that is written with the intention of artificially boosting a page’s search results ranking is content that Google and other search engines don’t necessarily want to display at the top of search results lists.
Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors.
To that end, search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. For example, keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them.
Therefore, it’s critical that you work with a trustworthy SEO expert and good SEO writer, or else your investment in SEO services and content could put your website and business in a worse position. With that said, here are 10 qualities held by a good SEO writer who delivers the return your business needs.

1. Understands grammar, structure and spelling.

This is one of the biggest problems in SEO writing. Many businesses pay very low prices to get a lot of articles written for SEO purposes, but if those articles are horrible, they aren’t worth the $5 or even less you paid for each one. A good SEO writer knows grammar. He or she knows to use a comma after an introductory phrase, when to use who, that or which, and when and how to use apostrophes.
Every grammatical, structure or spelling error reduces the quality of your content and the credibility of your website, brand and business. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content.

2. Knows how to work with your SEO expert.

Ideally, your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. If they operate in silos, your results won’t be as good as they could be if they work together.

3. Writes for people first and search engines second.

Remember, Google doesn’t like content written for SEO purposes. Therefore, your content should always be written for your audience first. Keywords should be added naturally as a secondary priority.

4. Understands your audience.

Take a look back at item three. Again, a good SEO writer writes for people first. That means he or she must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them
If your writer creates content that your audience doesn’t want to read, then there is really no point in publishing it.

5. Knows the do’s and don’ts of SEO writing.

A good SEO writer doesn’t need to be an SEO expert. He or she should be a content writing expert who has a very good understanding of current SEO do’s and don’ts. For example, they should know to use keywords naturally in titles, in the first paragraph and in heading tags, if possible. They should know how long content needs to be and to avoid keyword stuffing. If your writer doesn’t have a basic knowledge of SEO, you shouldn’t work with them.

6. Costs money.

I can’t stress enough how important it is to invest in quality writing from someone who understands how to write for the web, your audience and SEO. Cheap content will do more harm than good. The harm might not come immediately, but it will come. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible.

7. Writes clearly and succinctly.

Hiring a writer who can write clearly and succinctly goes hand in hand with hiring one who creates quality content, which rarely comes cheap. However, publishing clear, succinct and useful content is essential to ensure your audience will read and share it. People spend very little time engaging with content. If yours doesn’t capture their attention and communicate your message quickly and clearly, you’ll lose your chance to connect with your audience entirely.

8. Writes content people want to read and share.

Again, a good SEO writer takes the time to understand your audience and your goals. He or she will think strategically about what content will best help you reach those goals and appeal to your audience. SEO isn’t a quick tactic that will suddenly boost traffic to your website. It’s a long-term commitment, so the type of content your writer creates shouldn’t be thrown together in a haphazard way.

9. Understands storytelling.

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. It maps with the buyer journey and helps move consumers through the marketing funnel from awareness to purchase and loyalty. A good SEO writer knows how to craft a story that piques reader interest and elicits emotions that ultimately strengthen their relationship with your brand and boost word-of-mouth.

10. Knows how to write compelling, relevant headlines.

Headlines are critical in content marketing. Not only do they directly affect how many people read beyond the title, but they also impact your SEO efforts. A good SEO writer knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short.

Reference:https://www.entrepreneur.com/article/302342


Tuesday, November 7, 2017

Google Search Has a New Feature That Lets You Compare Devices

Google is testing out a new feature to its popular search engine that should make gadget or device-related queries even more interesting. Apparently, the tech giant is planning to roll out a device comparison feature that lets you compare the specs of two gadgets at a glance.
Of course, Google has been known to introduce changes to the search engine in the past without prior announcement. It seems that the company introduced the device comparison feature in a similar manner but some observant users were able to note the changes nevertheless.

According to Android Police, the device comparison feature is activated by placing “vs” in the middle of the two devices being compared. So, if you want to compare the specs between Google’s latest smartphone offerings, just type “Pixel 2 vs Pixel 2 XL.” However, the feature also lets you compare specs of devices with different brands, which means you can also type an iPhone model and see how it stacks up against its Samsung rival.
After you hit the send button, the search result will show the specs of the two devices in a condensed format, GoAndroid reported. However, the view can be expanded by tapping a blue button to show the full comparison. You can also toggle between the views by pressing the same button.
The new feature will compare user reviews, price range, available colors of the gadget, the date the device was released as well as its screen size. For performance conscious consumers, the search result will likewise reveal battery capacity, weight, pixel density, width, battery life, operating system, storage capacity, camera resolution, supported cellular network, brand as well as connectivity features.
Right now, the device comparison feature is only available for the mobile version of the search engine. In addition, Google might still be in the process of testing the new feature as some mobile users have reported that they were unable to make side-by-side comparisons on their particular devices.

Reference:https://www.webpronews.com/google-search-new-feature-lets-compare-devices-2017-11/

Monday, November 6, 2017

Four Ways Guest Blogging Grows Your Blog Audience Quickly

Guest blogging is basically getting an influencer to introduce you to their audience.
Four Ways Guest Blogging Grows Your Blog Audience Quickly

At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. That sounds a bit weird, doesn’t it?
Even though it may sound a bit strange, many bloggers, authors and entrepreneurs still guest blog on multiple sites. Watch the experts such as: Richard Branson, Seth Godin, Neil Patel, and many others. They are all guest blogging.

Does blogging make sense to you?

It doesn’t make sense to you? Why would someone publish an excellent article as a guest post when they could publish it on their own blog to drive more sales and generate more ad revenue?
Well, there’s more than one reason why guest blogging is so popular. And, by the time you’re done with this article, we’re sure you’ll also get to work on a guest blogging strategy as well. Keep reading to find out why.
Even though it doesn’t cost you any money to get in contact with a blog to get permission to publish a guest post, it will still cost you your valuable time to write a quality blog post. And time is more valuable than money. So, is it worth investing your time on guest blogging? The answer is: "Yes, it’s worth every second of your time."
The founder of Mob Is It, Silvio Porcellana managed to grow his website search traffic by 20 percent using guest blogging and even got his domain authority boosted by five points. All he did was publish 44 blog posts in 41 separate websites. Here’s how guest blogging help grows your blog audience.

1. Reach specific audiences.

To develop a successful blog, you need have a target audience. Your entire blog will be built around this audience when you publish content targeting them. However, just posting blog posts and hoping for your audience to discover your blog will never work. You need to reach out to this audience and promote your blog.
One of the best benefits of guest blogging is that it gives you the opportunity to reach specific audiences through popular blogs in your industry. This lets you leverage the established audiences of these blogs to get the word out about your own website. In other words, guest blogging allows you to steal an audience for your site from other established blogs.

2. Improve SEO with free backlinks.

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google.
Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search.
Brian Dean of Backlinko managed to grow his blog traffic by 110 percent by building backlinks. He used a strategy called the skyscraper technique, which involves a ton of work. Guest blogging, however, is much easier. So, even if you don’t get a ton of referral traffic from your guest blog posts, it will still help improve your website SEO.

3. Drive traffic to landing pages.

Without a doubt, guest blogging will bring a lot of visitors to your site. Having a proper strategy in place to direct this traffic to the right place on your blog will allow you to make the most of your referral traffic.
Just driving traffic to your homepage is not going to do you any good. Instead, you can create landing pages on your blog and link to these landing pages from your guest blogs to direct referral traffic and turn them into leads and customers.

4. Build authority.

Getting published on a high authority blog is not easy, but it’s possible. This is, in fact, a great way to build authority for your blog as well.
When you get published on a reputable blog, your audience will also see you as a professional and an expert. Once your authority improves, more people will recommend your website to their friends, share your articles without hesitation.
You will begin to get more opportunities to do interviews for other blogs and podcasts. You may even land yourself a public speaking gig -- which really boosts your visibility.
Even though you’re publishing guest blogs for free, always focus on creating high-quality content. This will ensure the best outcome from your guest blogging efforts. Guest blogging is about reaching bigger audiences and expanding your horizons. It’s also an effective marketing strategy that will bring you results over a long period of time.

Reference:https://www.entrepreneur.com/article/299137





Friday, November 3, 2017

WhatsApp Comes Up With a Solution for Drunk Texting

 
 
WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after you have already sent it.
Whether you had sent the wrong message to the wrong party or drunk texted someone, there was no other way to deal with those messaging blunders but to endure their embarrassing aftermath, until now that is. After testing the feature earlier this year, WhatApps is now rolling out a delete feature which will allow you to delete messages within seven minutes after they are sent.
According to Huffington Post, the delete feature works for both one-on-one as well as group chats. For it to work though, both the sender and recipient must use the latest version of WhatsApp. Another requirement is that the sender should delete within seven minutes after sending the message. Additionally, the delete feature only works as long as the message is still unread by the recipients.

To delete a message already sent, you need to tap and hold the message you want to delete. A Delete option will be available from the menu which also allows you to mark multiple messages to be deleted at once. After selecting the messages for deletion, choose the Delete for Everyone option.
However, other chat members will still know that you have deleted a previously sent message. A notification saying, "This message was deleted" will still appear in the chat which means that you could be bombarded with queries regarding the message you mysteriously deleted.

There is also still a small risk that the message might have already been read in the recipient's notifications before you hit the Delete button. WhatsApp also won't confirm that your deletion was successful for everyone in your chat.
WhatsApp announced that the delete feature will be gradually roll out this week. At the moment, though, it appears that the feature is not yet live and will probably only activate once everyone is updated.

Reference:https://www.webpronews.com/whatsapp-comes-solution-drunk-texting-2017-11/

Tuesday, October 31, 2017

Google searches now correspond to user location instead of domain

Users can still change their search settings to select a country service if desired.



Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps.
According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the country code top level domain name (ccTLD) such as “google.co.uk” for the UK or “google.com.br” for Brazil, but instead will default to the country where the user is performing the search.
From the Google Search Blog:
So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.


Google says that typing the relevant ccTLD into a browser will no longer return various country services. Instead, users must go into their settings and select the correct country service if they don’t see the country they want while browsing.
“This preference should be managed directly in settings. In addition, at the bottom of the search results page, you can clearly see which country service you are currently using,” writes Google.
Google says this latest update will improve the search experience by automatically providing users “… the most useful information based on your search query and other context, including location.”

Reference:https://searchengineland.com/google-searches-now-correspond-location-versus-country-services-attached-domain-285769?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main