Google Wants You To Use Sitelinks With Your AdWords Ads

 

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can help you discover more keywords and make the most out of your budget.
“A fast, simple way to increase your AdWords performance is adding sitelinks to your campaigns,” says Google’s Mark Martel. “If your campaign is eligible to show sitelinks but it doesn’t have them them up yet, it’s probably missing a good opportunity.”
“Now, when we detect that your campaign is performing well enough to show ad sitelinks, but does not yet have them set up, we’ll show you that idea in the Opportunities tab,” says Martel. “You’ll also get a personalized estimate of the impact on clicks and cost if sitelinks were implemented, based on your last week’s campaign stats.”
Martel notes that Google’s systems automatically determine which sitelinks perform best and show them more frequently, and suggests adding more than the minimum number of suggested sitelinks. “Sitelinks can appear with any of the ads in your campaign,” he adds. “So choose website destinations and sitelink text that make sense across all of your ads.”
Last month, Google announced enhanced ad sitelinks, saying they’re great for clickthrough rate. Clickthrough rates are 30% higher for ads with sitelinks, compared to ads without, according to the company.
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237 StumbleUpon: Crum Google: +Chris Crum
resource:http://www.webpronews.com/google-wants-you-to-use-sitelinks-with-your-adwords-ads-2012-03

 

New iPad Keynote Condensed To Ninety Seconds

There’s been a lot of coverage of Apple’s latest iPad in the last two days. If you haven’t been paying close attention, it could be difficult to get a good handle on what’s being said about the new iPad. Of course, you could start with one of the basic overviews of the new iPad. Or maybe you could watch Apple’s video of the yesterday’s keynote.
Of course, the keynote is nearly an hour and a half long. Let’s face it, who has that kind of time in the middle of a weekday afternoon? So what’s a person to do? Well, the good folks at Cult of Mac have put together a condensed version of the keynote for your viewing pleasure. Of course, the video is a bit short on details, but it manages to fit the high points of Apple’s 85-minute presentation into a 90-second video. Check it out below, then let us know what you think in the comments.

Shaylin Clark is a staff writer for WebProNews. Twitter: @stclark81, Google Plus: +Shaylin Clark

Resource:http://www.webpronews.com/ipad-keynote-ninety-seconds-2012-03