Creating a logo is the job of a brand identity designer. It is not only a piece of graphic design, because your logo has a much bigger and vital role to play, i.e. represent your company locally and globally. All companies pay special attention to their logo in order to ensure that they create their brand identity attractively and professionally. After all, brand recognition is something all businesses strive for. Since your logo has a lot to do, it is not really easy to design it.
There are a lot of mistakes that designers make. We will now discuss what sort of mistakes you should avoid to ensure that you create an attractive logo which will perform its required function successfully.
Ambiguous Design:
If your logo is unable to convey the right message to the viewer, then it is not a good business logo. It is crucial that your designer creates a logo that actually conveys the proper message to your market. If your design is vague, then it will only harm the reputation of your business as well as your credibility. So, you must ensure that your logo represents your business correctly and professionally.
Copied Design:
If you use a stock image, then you will never be able to give a unique touch and look to your business. It is crucial that your Logo Design must always be unique, because only then it will create your business image in a unique and compelling way. A copied design will only ruin your credibility in the long run and you will mess up your business image. The damage might be so severe that you may not be able to undo it ever again.
Unattractive Design:
Your logo helps you create your brand identity and image. Therefore, it is always advisable that you hire a professional logo designer for this important job. An amateur designer won’t have any experience of the corporate world and, as a result, won’t be able to give a visually appealing and attractive yet professional touch to your logo. So, do not harm your business image by hiring an amateur and inexperienced designer, because they will only create an unattractive logo for you.
Unable to Resize:
A logo is used in different places to promote your business. This is why you may have to change the size of your logo from time to time. Raster images are not scalable and you won’t be able to change the size of your logo without affecting its quality. To ensure that the quality of your logo doesn’t get affected negatively, do not use raster images for your logo.
Complicated Design:
A complicated logo is not easily memorable. It will be difficult for your market to understand your logo as well as the message you intend to convey. You must ensure that your corporate identity design / logo design is simple, memorable, powerful and attractive.
So, folks, these are some of the common logo design mistakes that business and designers make. Ensure that you avoid them, always.
Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Design & Website Design Companies.
Source: http://www.articlealley.com/article_1790057_4.html
There are a lot of mistakes that designers make. We will now discuss what sort of mistakes you should avoid to ensure that you create an attractive logo which will perform its required function successfully.
Ambiguous Design:
If your logo is unable to convey the right message to the viewer, then it is not a good business logo. It is crucial that your designer creates a logo that actually conveys the proper message to your market. If your design is vague, then it will only harm the reputation of your business as well as your credibility. So, you must ensure that your logo represents your business correctly and professionally.
Copied Design:
If you use a stock image, then you will never be able to give a unique touch and look to your business. It is crucial that your Logo Design must always be unique, because only then it will create your business image in a unique and compelling way. A copied design will only ruin your credibility in the long run and you will mess up your business image. The damage might be so severe that you may not be able to undo it ever again.
Unattractive Design:
Your logo helps you create your brand identity and image. Therefore, it is always advisable that you hire a professional logo designer for this important job. An amateur designer won’t have any experience of the corporate world and, as a result, won’t be able to give a visually appealing and attractive yet professional touch to your logo. So, do not harm your business image by hiring an amateur and inexperienced designer, because they will only create an unattractive logo for you.
Unable to Resize:
A logo is used in different places to promote your business. This is why you may have to change the size of your logo from time to time. Raster images are not scalable and you won’t be able to change the size of your logo without affecting its quality. To ensure that the quality of your logo doesn’t get affected negatively, do not use raster images for your logo.
Complicated Design:
A complicated logo is not easily memorable. It will be difficult for your market to understand your logo as well as the message you intend to convey. You must ensure that your corporate identity design / logo design is simple, memorable, powerful and attractive.
So, folks, these are some of the common logo design mistakes that business and designers make. Ensure that you avoid them, always.
Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Design & Website Design Companies.
Source: http://www.articlealley.com/article_1790057_4.html
No comments:
Post a Comment