Content is king, and Google needs backlinks to verify the quality of the website. After all, as clever as Google is, nobody could expect a machine to understand whether the content is correct or not.
Also I believe backlinks don't have much affect straight away, this way Google can aviod rewarding websites they pay for backlinks. So my advice would be to find a website that will provide a link that will last for some time, this is why relevant links are so valuable!
Try and do everything right, at the start of your project and start as you mean to go on. It's not necessarily a case of doing a lot, just do it correctly. I've worked on so many projects where SEO is a second thought and "just get it up there" is the word of the day and as a designer I can make sure that all the code and structure is clean and correct but this is only one part of the overall picture.
* Generate good relevant content
* Keep your articles and content semantic (so use Headings, lists, titles etc)
* Fill in the Meta content
* Get the links flowing (with or without keywords), both internally and externally. (This covers everything from twitter to forums, Press releases to site directories, be proud of your content and post links where relevant traffic will come from.)
* Get a Google sitemap and use it
* Install and use Google Analytics and Webmaster Tools
* Use the Firefox Rank Checker plugin to follow how well you're doing for the keywords you've selected, and make changes where you need
I'm a big believer in keeping things simple. A little goes a long way!
Also I believe backlinks don't have much affect straight away, this way Google can aviod rewarding websites they pay for backlinks. So my advice would be to find a website that will provide a link that will last for some time, this is why relevant links are so valuable!
Try and do everything right, at the start of your project and start as you mean to go on. It's not necessarily a case of doing a lot, just do it correctly. I've worked on so many projects where SEO is a second thought and "just get it up there" is the word of the day and as a designer I can make sure that all the code and structure is clean and correct but this is only one part of the overall picture.
* Generate good relevant content
* Keep your articles and content semantic (so use Headings, lists, titles etc)
* Fill in the Meta content
* Get the links flowing (with or without keywords), both internally and externally. (This covers everything from twitter to forums, Press releases to site directories, be proud of your content and post links where relevant traffic will come from.)
* Get a Google sitemap and use it
* Install and use Google Analytics and Webmaster Tools
* Use the Firefox Rank Checker plugin to follow how well you're doing for the keywords you've selected, and make changes where you need
I'm a big believer in keeping things simple. A little goes a long way!
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